B2B Marketing Strategies

All our B2B marketing strategies

Here you will find shared strategies and learnings from years of working with B2B companies. Browse, learn and contact us if you want to discuss how it applies to you.

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Articles about B2B Marketing Strategies

FunnelBud Recipes

Webinars about B2B Marketing Strategies

Team Management Strategies

Articles about B2B Marketing Strategies

Inbound Marketing

Learn Inbound Marketing strategies for small and medium B2B firms. How to align sales with your customers buying journey to get more visitors and leads.

B2B Marketing Strategy

Your B2B marketing strategy can make or break your business. So how do you create a good strategy that connects with customers and drives them to you?

Inbound Marketing Funnel

How to build an Inbound Marketing Funnel. Complete explanation for B2B. Get more visitors, leads and customers.

B2B Content Marketing

Did you know that your buyers are already 57% down their path of buying before engaging with you? To stay relevant, you need to meet your customers online before they engage with you. Here, we summarize how you can use B2B Content Marketing to achieve that.

B2B SEO

SEO for B2B business has changed. Google and other search engines are getting smarter. Ranking is no longer about technical skills, but about sharing value. Read our guide on how to discover and rank for your keywords relevant to various stakeholders in a complex B2B sales process.

B2B Advertising

What is the best way for a B2B business to advertise? Which channels are the best? What is a good advertising strategy? How much should you pay? In this article, we try to lay it all out.

B2B Website Strategy

What's the best B2B website strategy for getting the word out, aligning with your buyers' journey, and selling more?

Conversion Optimization B2B

Improve your B2B conversions on the web and from ads. How to build lead conversion funnels and get more leads and sales.

A beginner’s guide to B2B marketing automation

Your B2B marketing strategy can make or break your business. So how do you create a good strategy that connects with customers and drives them to you?

Building Your First Inbound Marketing Funnel

Learn Inbound Marketing strategies for small and medium B2B firms. How to align sales with your customers buying journey to get more visitors and leads.

B2B inbound lead nurturing content recipes

Learn Inbound Marketing strategies for small and medium B2B firms. How to align sales with your customers buying journey to get more visitors and leads.

FunnelBud Recipes

Building Your First Inbound Marketing Funnel

Learn Inbound Marketing strategies for small and medium B2B firms. How to align sales with your customers buying journey to get more visitors and leads.

B2B inbound lead nurturing content recipes

Learn Inbound Marketing strategies for small and medium B2B firms. How to align sales with your customers buying journey to get more visitors and leads.

How marketing automation can help you to communicate with your leads and customers effectively

What You’ll learn in this webinar:

What is marketing automation
Segmentation of leads/customers
Email Personalization (Dynamic Email content & Merge Variables)
Email-related automations
Email performance reports
Q/A session

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How to Sync Your CRM and Marketing systems into a Unified SMarketing Machine

In this presentation, we summarize all the main learnings we’ve had about how to integrate a marketing automation system with a CRM. If you are considering either getting a CRM or Marketing Automation tool and syncing them, you need to watch this video. It will save you a lot of time and get you higher quality sync.

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How to use CRM Sync to Align Sales and Marketing

How can sales and marketing work? Do you need to have a system that does it all? Not at all! Use SharpSpring's sync capabilities to connect with any CRM of your choice and align sales and marketing. Here's how you do it!

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How to Survive and Thrive in the Face of Economic Uncertainty

In this webinar, we will discuss strategies you can use to navigate these trying times:

Marketing opportunities during a recession
Using marketing automation to increase communication and conversion
Get the most out of existing tools and new FunnelBud features that you can use to continue to operate effectively

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Team Management Strategies

A Beginners Guide to Working From Home

Our team has people from over 10 countries collaborating to deliver amazing results. We’re a remote company and proud – We literally wrote a book on it!