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This page answers the questions:
After following this FunnelBud Recipe you can:
The way we buy today has completely changed – Buyers have instant access to information and are empowered to make educated decisions without depending on the seller. It is critical that sellers adapt to this dynamic shift and modernize how they sell and market their products.
Let’s go back to 2000 – the Concorde still graces the skies, Bush and Gore are fighting it out, the Gladiator is turning heads worldwide, and Santana’s Smooth is on the radio. Let’s say you need to buy a car – How do you go about it? You’d drive to your local dealership and Tom, the slick salesman tries to sell you on the “must-have” top-end latest family sedan. You spend the day driving to similar dealerships, each with its own Slick Tom trying to sell you their “must-have” family sedan. Now compare this to today – want to buy a car? Just google it, duh!
See the difference? Your initial research doesn’t even involve a salesperson! You have useful, unbiased information available to buyers at their fingertips, without needing a single Slick Tom. This applies to every single purchase today – does this mean you, as a seller, can do nothing to attract buyers? You absolutely can and should!
The sales phases for the customer have not changed, only the stage at which they make their first contact with the seller – this is where inbound comes in. Creating useful, engaging, and relevant content answering the questions in buyers’ minds – brings leads “in the door” and establishes your brand as a trusted source in your field.
Elements from Freepik
In this cycle, the buyer goes through 3 different stages - Awareness, Consideration, Decision – the stages of our Inbound Funnel. In this exercise, we will focus on these three stages – creating everything you require to build your first inbound Funnel.
Our goal is to drive new leads to your site, build your credibility as a trusted advisor, demonstrate how your business offers a unique value proposition, and eventually drive them to buy your product or services.
Here’s an overview of what a typical inbound funnel looks like:
In Summary, we’re using a lead magnet to drive visitors to our site, provide them with useful and engaging content, and collect their information. This lead magnet can be a guidebook, a checklist, or even a video course! The lead magnet should provide your leads with enough perceived value for them to give you their email address. Lastly, we need to create content for the ads that will attract leads to your magnet, and the communications that will nurture the leads you collect. The example above had these assets:
Notice how this is a symbiotic transaction – new leads are more likely to provide their contact information since you’re giving them your expertise in return. Inbound is all about delivering value and empowering visitors to achieve their goals – the value and expertise you offer establishes trust and can become a deciding factor in whether or not a lead converts.
The beauty of an inbound funnel is that when executed correctly, qualified leads come to you all by themselves, ready to enter your sales pipeline.
We have compiled a comprehensive workbook to help you build your first funnel that goes through each asset you will need to get started.
We’ve also used our years of combined experience here at FunnelBud to create a checklist of everything you will need in place for building your first funnel. Once you use the Workbook to create your template Funnel, simply use the checklist on page 3 of the workbook (and the assets from your template funnel), each time you want to create a new inbound funnel.
Difficulty Level: Easy
Average Time to Build: 6-7 hours (Placeholder Funnel without content)
Resources needed:
If you're not a FunnelBud client:
If you're a FunnelBud client:
(you provide content, we build it out for you)
(we provide content, strategy, delivery and optimization)
Part of Retainer package where FunnelBud manages your content strategy