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- Learn more about marketing effectively to B2B;
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Our most popular blog articles:
How do you build your marketing funnel?
You’ve probably heard about “the marketing funnel” and how clients go from awareness, through consideration, to decision. But what is this “funnel” exactly and how do you build it in practice? What is “the marketing funnel”?
Marketing Automation: The 4 peripheral costs and how to get ROI
Why do so many companies fail to get ROI on their Marketing Automation system? We asked this question to ourselves a few years ago, when we were Marketing Automation consultants.
Inbound vs. Outbound Marketing
When you are thinking about how to get started with Inbound Marketing, one of the first things on your mind will likely be how to get more visitors. And there are basically two ways to get more visitors: Inbound Marketing or Outbound Marketing.