Effective B2B Lead Nurturing: Best Practices For Your Business

Lead management is arguably the top sales and marketing priority for B2B businesses. Often, lead generation receives the most attention, yet lead nurturing is equally essential. Why? It

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Make Your Account-based Marketing Strategy More Effective Today!

A small business's priority should be to maximize time and resources for higher returns on investment. Unfortunately, many companies make one crucial mistake which greatly affects productivity and

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How Do B2B Businesses Generate Leads Today?

A small business's priority should be to maximize time and resources for higher returns on investment. Unfortunately, many companies make one crucial mistake which greatly affects productivity and

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Which Type of Marketing Process Fits Your Business?

Marketing activities are not a "one-size-fits-all" affair. Businesses have different characteristics and challenges, which make it difficult to standardize marketing activity. So, determining the best marketing process for

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How Do You Handle Unqualified Leads?

A small business's priority should be to maximize time and resources for higher returns on investment. Unfortunately, many companies make one crucial mistake which greatly affects productivity and

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Make Your Sales teams 10x More Effective: Here’s How to Create Contextual Sales Tips With Your CRM

You probably already know what a sales process is and perhaps have a sales funnel in place. It provides a road map of your team in handling prospects

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Should Marketing Automation be a Priority For Small B2B Businesses?

The digital age has made marketing automation even more vital for business success. 63% of marketers now widely use marketing automation tools.  However, for small B2B businesses, marketing automation

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A 5 Step Guide To Building A Good Sales Process: SharpSpring CRM

A great sales process guides your leads through different stages to the point of purchase. Sales Processes bring multiple benefits such as: They guide implementation: A good sales

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Demand Generation vs. Lead Generation: Do You Have to Choose?

Demand generation and lead generation are vital elements of inbound marketing strategies —quite similar but inherently different. So, how do you differentiate between the two? How do you

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B2B Email Marketing Best Practices You Should Already Be Using

Email marketing remains a key mode of communication for businesses in the B2B space. No wonder several B2B businesses send emails at least once a month. The strategy

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