Online Events: The Future of Event Marketing

Event marketing is one of the most important marketing strategies for both B2B and B2C industries. Live events proved to be an effective avenue to facilitate a special

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Using Marketing Automation To Build A Buyer’s Journey

What is the buyer’s journey?  A buyer’s journey is the process a buyer goes through, which eventually leads to a purchase. Each customer is unique and has a

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How to calculate Net Promoter Score (NPS) using a Marketing Automation Tool

Chances are you’ve heard of Net Promoter Score or NPS for short. If you’ve taken a survey that asked “How likely are you to recommend product/service/company to a

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How to use Foot in the Door (FITD) Technique in your Inbound Marketing Strategy

The Foot in the Door technique is a persuasion strategy often used in marketing and sales. It works based on the principle of compliance and consistency that suggests

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