Which Type of Marketing Process Fits Your Business?

Marketing activities are not a "one-size-fits-all" affair. Businesses have different characteristics and challenges, which make it difficult to standardize marketing activity. So, determining the best marketing process for

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How Do You Handle Unqualified Leads?

A small business's priority should be to maximize time and resources for higher returns on investment. Unfortunately, many companies make one crucial mistake which greatly affects productivity and

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Demand Generation vs. Lead Generation: Do You Have to Choose?

Demand generation and lead generation are vital elements of inbound marketing strategies —quite similar but inherently different. So, how do you differentiate between the two? How do you

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B2B Email Marketing Best Practices You Should Already Be Using

Email marketing remains a key mode of communication for businesses in the B2B space. No wonder several B2B businesses send emails at least once a month. The strategy

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How To Scale Your Start-up With Inbound Marketing

Your start-up probably suffers from three major setbacks in the early stages: a small marketing budget, limited time, and workforce. These make it harder for you to scale

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5 Best Practices To Retain B2B Customers

Customer retention is equally as important (if not more) as customer acquisition. Why? A high customer churn rate can greatly hinder the growth of your B2B company. Studies

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Why Your Email Marketing Tactics Are Not Working

Email marketing is a goldmine for B2B businesses to engage with customers and increase revenue. So, your email marketing strategy can either make or break your communication efforts.

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Social Media An Essential Strategy For B2B Businesses: Pro Tips And Mistakes To Avoid

Social media is, indeed, an essential strategy for B2B business. Currently, many B2B businesses find platforms like LinkedIn and Facebook to be instrumental in connecting with stakeholders. 83%

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How email marketing can supercharge your inbound strategy

Emails are still the number one mode of communication, especially with B2B businesses. They provide multiple benefits for relatively small investments. However, lately, they are receiving bad PR,

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5 Lead Nurturing Strategies Your Business Should Adopt Today

80% of your leads are not ready to buy from you the first time. However, lead nurturing helps you connect with prospects at every stage of the buyer

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