Lead management is arguably the top sales and marketing priority for B2B businesses. Often, lead generation receives the most attention, yet lead nurturing is equally essential. Why? It

A small business's priority should be to maximize time and resources for higher returns on investment. Unfortunately, many companies make one crucial mistake which greatly affects productivity and

B2B lead generation is the primary driver for business growth. But unlike B2C businesses, It can be quite the steep slope. Your business must deal with multiple competitors

Marketing activities are not a "one-size-fits-all" affair. Businesses have different characteristics and challenges, which make it difficult to standardize marketing activity. So, determining the best marketing process for

A small business's priority should be to maximize time and resources for higher returns on investment. Unfortunately, many companies make one crucial mistake which greatly affects productivity and

Demand generation and lead generation are vital elements of inbound marketing strategies —quite similar but inherently different. So, how do you differentiate between the two? How do you

Email marketing remains a key mode of communication for businesses in the B2B space. No wonder several B2B businesses send emails at least once a month. The strategy

Your start-up probably suffers from three major setbacks in the early stages: a small marketing budget, limited time, and workforce. These make it harder for you to scale

Customer retention is equally as important (if not more) as customer acquisition.Why?A high customer churn rate can greatly hinder the growth of your B2B company. Studies show that

Email marketing is a goldmine for B2B businesses to engage with customers and increase revenue. So, your email marketing strategy can either make or break your communication efforts.