Which Type of Landing Pages Should Your Business Use?

A landing page is a source to gather the contact information in exchange for an offer in the website and digital marketing context. These offers can be of

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Inbound vs. Outbound Sales Strategy: What is The Difference, And Which is Better?

The success of your marketing campaign will largely depend on your sales strategy. Typically, these would be either inbound or outbound strategies.  Sales strategies shape your plan of

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How Can You Increase The ROI on Lead Management Investment?

Lead management isn’t just about attracting multiple prospects into your pipeline. If your processes do not yield any tangible business results, you are simply wasting resources. Low returns

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Creating Marketing Emails For Inbound Funnels: How To Maximise ROI

With inbound marketing funnels, emails are the primary means of communicating with prospects. They are also reportedly the most effective, with higher conversion rates. Yet even though email

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How To Write High Converting Nurturing Emails For Qualifying Leads

Email is a powerful marketing tool, and it is not dead, not by a long shot. Even with the introduction of new marketing tools, that make the email

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How the role of marketing is becoming more important for B2B Companies

Until recently, B2B marketing was overlooked in most companies. Salespeople were the face of the company. They played a big role in establishing relationships with the customers. But,

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Essential B2B Marketing Tips To Boost Your Business

When it comes to B2B marketing tips, many businesses are doing it the wrong way. As compared to B2C (Business-to-Consumer),  B2B marketing strategies require more careful thought. When

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Can I send to purchased lists?

Buying an email list might seem like a good idea and an easy way to increase the number of your subscribers and potential clients. But is it legal

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Outbound vs. Inbound marketing and sales tools

Is your product and industry best suited for an inbound or outbound approach? That’s what most people ask themselves. But actually, that’s the wrong question! In this article,

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How ILT went from one to five countries in 12 months

I remember how we, in the summer of 2018, were both excited and nervous to have signed ILT, then one of our largest clients. Alexandra Blomberg, today Commercial

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