Inbound Marketing Archives

Sep 14

Importance Of Keeping Your Lead And Customer Emails Up To Date

By Nikola Knezevic | Email Marketing , Inbound Marketing , Inbound Marketing , Marketing , Marketing technology

Importance Of Keeping Your Lead And Customer Emails Up To DateIn this article, we will cover how you, as a digital marketing professional, can increase your email delivery and why you should always keep your contacts / leads up to date.The email has become an essential part in marketing automation. Communication via emails is used […]

Sep 03

Generate more revenue with your Marketing Funnels

By Sam Koekemoer | Inbound Marketing , Inbound Marketing , Marketing , Marketing technology , Sales

Generate more revenue with your Marketing FunnelsYou’ve worked hard to create an inbound funnel for your company – you’ve created a beautiful landing page, captivating content and a set of interesting follow-up emails. Why aren’t the leads rolling in?This article aims to help you plug the leaks in your marketing funnel and capture the maximum […]

Jul 08

Marketing automation: Sharpspring or Hubspot?

By Marie Vitkova | FunnelBud , Inbound Marketing , Marketing , Marketing Automation , SharpSpring

If you work in marketing, chances are a great deal of your job consists of repetitive tasks, and there’s never enough time to do everything. But what if you could automate some of these processes? That’s what automation software is for.What is marketing automation software?Marketing automation is a system that uses pre-set processes to streamline […]

Aug 23

How do you build your marketing funnel?

By Yusuf Young | Inbound Marketing , Inbound Marketing

You’ve probably heard about “the marketing funnel” and how clients go from awareness, through consideration, to decision. But what is this “funnel” exactly and how do you build it in practice?What is “the marketing funnel”?There’s a lot of talk about “the marketing funnel” and how your visitors go through this supposed funnel towards their journey […]

Sep 17

Getting started with Inbound Marketing Automation

By Yusuf Young | Inbound Marketing , Marketing Automation

I often meet companies who want to get started with Inbound Marketing and Marketing Automation but don’t know how. What should they actually do and in which order? Based on my personal experience of helping over 30 companies implement a comprehensive Inbound Marketing strategy with both HubSpot and SharpSpring, and my team’s experience of helping another 100 or […]

Feb 08

How to get traffic and leads by blogging

By Yusuf Young | Inbound Marketing , Marketing , Social Media , Uncategorized

When I started blogging for marketing purposes (to drive traffic and leads to my employer) almost 10 years ago, there weren’t so many others doing it. Today it looks very different. According to the Content Marketing Institute, B2B marketers currently allocate 28% of their budget to content marketing. And blogging is a very important component […]

Feb 03

How smart marketing wins over larger competitors

By Yusuf Young | Inbound Marketing , Marketing , Uncategorized

Smart Marketing is: To start by attracting visitors by talking about their symptoms, and then help them understand their challenges from a whole new angle – an angle that positions your solution as the superior choice. So can do you accomplish this? Marketers who understand the psychology and the processes that make this work are […]

Feb 02

How to attract customers by talking about symptoms

By Yusuf Young | Inbound Marketing , Marketing , Uncategorized

What’s the best way to attract new customers to your website? One thing is for certain: They’re probably not searching for your solutions. It may even be the case that your potential customers largely don’t even know about your product category. Even worse – they may not even be aware of their own pains that […]

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