Should Marketing Automation be a Priority For Small B2B Businesses?

The digital age has made marketing automation even more vital for business success. 63% of marketers now widely use marketing automation tools.  However, for small B2B businesses, marketing automation

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Should You Use a Sales/Marketing Automation Agency or Purchase Directly?

Sales and marketing automation has become essential for business growth, with over 63% of managers planning to increase their budgets in the coming years. Automation facilitates business operations

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Why Do Emails Render Differently For Different Clients?

Sending emails is typically a hit-or-miss situation. You could spend ages crafting the perfect email, but as soon as it lands in the receiver's inbox, it is unrecognizable.

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The Quickest Way To Get Started With Marketing Automation

Marketing automation presents multiple benefits such as time-saving and cost reduction. However, they can also cause setbacks when used without a strategy.  Companies' common mistakes when adopting automation

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Making Marketing Decisions: Who Should Manage Your Campaigns?

Digital marketing has undergone a massive transformation over the years and now involves multiple tools and processes all in one. This trend poses decision-making challenges for most businesses.

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7 Ways Marketing Automation and CRMs Streamline Your Processes

Over 51% of businesses now use marketing automation software and many more plan to increase their automation budgets. Marketing teams derive multiple benefits from these tools, like generating

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Selecting A Marketing Automation System? Here Is the One Requirement You Must Consider

Marketing automation solutions allow business owners to streamline their sales and marketing activities effectively.They automate key activities like lead generation, lead scoring, email campaigns, among others, helping you

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Why Best-of-Breed Marketing Automation Software Is Better Than All-in-one Solutions

Demand and usage of marketing automation software has been on the increase in recent years.Why the steady increase?More companies are buying into these systems because of the numerous

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Here’s How to Maximize Your Marketing Automation ROI

Marketing automation has proven critical for successful marketing campaigns across different businesses. Companies that have embraced the use of marketing automation report better return on investment. It facilitates

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How to Use Marketing Automation to Boost Your B2B Lead Generation Processes

Marketing automation has become an integral part of B2B sales and marketing for most companies. The ability for marketers to simplify their work by using data analytics to streamline

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