So, the AI apocalypse is upon us. And soon, we will start seeing AI-generated content everywhere, in search engines and social media platforms alike. AI tools can already

HubSpot has built a solid reputation over the years as the godfather of inbound marketing and sales automation. And while their free suite is great, many users find

The digital age has made marketing automation even more vital for business success. 63% of marketers now widely use marketing automation tools.  However, for small B2B businesses, marketing automation

Sales and marketing automation has become essential for business growth, with over 63% of managers planning to increase their budgets in the coming years. Automation facilitates business operations

Sending emails is typically a hit-or-miss situation. You could spend ages crafting the perfect email, but as soon as it lands in the receiver's inbox, it is unrecognizable.

Marketing automation presents multiple benefits such as time-saving and cost reduction. However, they can also cause setbacks when used without a strategy.  Companies' common mistakes when adopting automation

Digital marketing has undergone a massive transformation over the years and now involves multiple tools and processes all in one. This trend poses decision-making challenges for most businesses.

Over 51% of businesses now use marketing automation software and many more plan to increase their automation budgets. Marketing teams derive multiple benefits from these tools, like generating

Marketing automation solutions allow business owners to streamline their sales and marketing activities effectively.They automate key activities like lead generation, lead scoring, email campaigns, among others, helping you

Demand and usage of marketing automation software has been on the increase in recent years.Why the steady increase?More companies are buying into these systems because of the numerous