Marketing Automation Archives

Oct 06

Guide on how to get started and build a chatbot (Examples of Chatbots Included)

By Marian Semchyshyn | Chatbot , FunnelBud , Marketing Automation , Marketing technology

In the article “Using Chatbot in your Marketing Strategy” we discussed how to use chatbots in your Marketing Strategy and which benefits you could receive.If you want to start building your own chatbot, please follow these guidelines, and you will have a functional chatbot ready in no time: 1. Set up the chatbot’s goal.In order […]

Oct 05

Using Chatbot in your Marketing Strategy

By Marian Semchyshyn | Chatbot , FunnelBud , Marketing Automation , Marketing technology

What are chatbots?A chatbot is a software program that can perform automated interactions with human users based on a set of conversational templates, triggers and events.How can chatbots benefit your company?Yes, it is always hard to make a decision and start implementing something completely new. However, processes that can improve your team’s efficiency can very […]

Aug 11

Using Marketing Automation To Build A Buyer’s Journey

By Sheryll Chua | Marketing , Marketing Automation , Marketing technology

What is the buyer’s journey? A buyer’s journey is the process a buyer goes through, which eventually leads to a purchase. Each customer is unique and has a different reason for why they purchase a product or a service, but a majority of them go through a similar journey. For B2B teams, the buyer’s journey can be […]

Jul 24

6 Tips to increase B2B Sales

By Denis Muhuri | CRM , FunnelBud , Marketing Automation , Marketing technology , SharpSpring

Thinking about improving your B2B sales figures?Increasing B2B sales for a B2B company requires the use of a different set of tactics compared to those used by B2C companies. This is because the B2B sales process is normally characterized by a long sales cycle, products with high price points, and having to deal with different […]

Jul 22

Automating your Lead Scoring Process

By Gaurav Jagiasi | Marketing Automation

In today’s fast-paced sales environment, millions of potential buyers can find your business online. As you step up your marketing efforts and increase your online presence, a steady flow of leads, interested in your brand starts coming in! If you’re using marketing automation and a CRM, your amazing content is constantly feeding your funnel, and […]

Jul 08

Marketing automation: Sharpspring or Hubspot?

By Marie Vitkova | FunnelBud , Inbound Marketing , Marketing , Marketing Automation , SharpSpring

If you work in marketing, chances are a great deal of your job consists of repetitive tasks, and there’s never enough time to do everything. But what if you could automate some of these processes? That’s what automation software is for.What is marketing automation software?Marketing automation is a system that uses pre-set processes to streamline […]

Jun 16

What you need to know before you choose a Marketing Automation Agency

By Bahar Hasanogullari | Marketing , Marketing Automation

What is Marketing Automation used for? Short version:To communicate effectively on a large scaleTo streamline repetitive and manual processesLonger version:Marketing automation refers to the use of software platforms to automate certain marketing tasks and make your marketing efforts more effective. Marketing automation can help to personalise communication with users based on their actions, so that you […]

Jan 20

How to use a Marketing Automation Agency to be the best you can be

By Yusuf Young | Inbound Marketing , Marketing , Marketing Automation

Do you need a marketing automation agency? I believe so!But not in the way you might think I mean.There are many different types of agencies out there. They have different sets of skills you can utilize. And they all work differently with you. Some might prefer time-limited projects while others want a retainer. Some prefer […]

Jan 10

Why sales automation is the future of CRM

By Yusuf Young | CRM , Marketing Automation

Here’s a dilemma for any sales manager:If you have a well defined sales process, your reps are probably spending most of their time on admin rather than selling.If you don’t have a well defined sales process – well, you should!Here are some common problems in both scenarios:For those who try to implement a sales process:It […]

Nov 21

How to recoup the ROI of your Marketing Automation investment

By Yusuf Young | Marketing , Marketing Automation

Table of contents: From Universe to Maximized Customers: Your basic sales process How to improve ROI: Tactics for each stage Stage 1 – Reaching out to the Universe: How to get more leads Stage 2 – Leveraging Promoters: Building a brand to get referrals Stage 3 – Qualifying Early Leads: How to create sales-ready leads […]

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