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Using social media to get leads is not difficult. There are many consultants out there trying to make social media seem complicated, and almost unreachable.
Of course, they do! They are consultants, they want to make money!
But actually, it is quite simple. Below, I will outline a method that I know works for any company, small or big.
Social media first and foremost requires doing some groundwork.
But I promise it’s not that difficult. Here it comes:
If you have this basic groundwork in place, you are ready to prepare for your social media strategy. (If you don't, I would advise starting with this first, because this is the foundation that is necessary, not only to be successful with social media but also to be successful with all other marketing activities. If you haven't already done so, it might be time to invest in a good marketing automation system.)
Bonus: If you can get your employees to blog for example once a month, this is a great WIN for both you and them. More on that below in italics.
Social media preparation
Now it is time to make your specific preparations for social media. Follow this list:
Now you’re ready! Now it is time to actually start promoting.And to do that, let's put in place a process that will immediately get you more followers and readers.
From now on, share ALL blog posts on social media
Agree with all employees (e.g. during your initial social media workshop) that from now on, every employee should subscribe to your blog. Make sure everyone subscribes right then and there!
Then agree with everyone that from now on, the following will happen:
Every time a new blog post pops up, everyone at the company should automatically share it on their social media channels: Facebook, LinkedIn and Twitter.
In addition, hire someone who is responsible for your social media promotion (yourself?). This person’s job is to share every blog post on your company’s official channels. (Having a FunnelBud account makes this even easier. Your employees can connect their social accounts in FunnelBud and one person manages scheduling to all of them at once.)
Make sure that this process is followed. I promise you will see results, quickly. What will happen is that more people will read every blog post you write, and a certain proportion of these will become leads (if you did the basic work I mentioned in the first paragraph).
After a while, you will see that you suddenly have a spike in the number of visits. Someone who would never have seen your post before will have read it, though it was interesting, and shared it with someone they know.The longer you do this, the stronger the effect will be. Be persistent and continue following the process: Blogging, sharing, blogging, sharing!
And now we come to the very core of your social media work.
Create a social media checklist and a regular social media hour
Put one hour every two weeks or once per month in all your employees’ calendars. Call it the “Social Media Hour”. During this hour, everyone at the company should go through their social media checklist.
The checklist should be a document, and it should include the following step-by-step guide that all employees should be able to go through during this hour:
Your social media checklist
Step 1: Maintain your contact list
Step 2: Share information to any of the groups assigned to you
Step 3: Participate in group discussion
Why this social media strategy works
This social media strategy works. You don’t need anything complicated, you do not have to pay expensive consultants, and you don’t have to worry. If you do the basic job and then follow these processes you will see great results.
Note the magic behind it all here:
Your job is to make your employees look as good as possible. This creates a win-win. You get good employees and your employees advance in their careers. Since they have come there with your help, they will be more loyal to you.
Then you want to help them spread the knowledge they all have as much as possible.
Your employees’ profiles link to your lead magnets and blog posts.
When your employees look good, people get curious and read their profiles, which link to your lead magnets and blog posts.
With the above processes, your blog posts get spread as much as possible.
All blog posts lead to your lead magnets.
And if you do marketing in an intelligent way, you know that the purpose of your lead magnets is to give your readers a few new lenses to see the world through. This gives you not only leads but also dedicated followers and more likely buyers.
Does this sound interesting to you and you would like to find out more? Let’s have a free and non-binding chat!
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Yusuf helps companies use Marketing Automation to grow B2B sales. In his career, he has generated $20M inbound pipeline and built a sales team and sales process that closed $2M in revenue. As a certified consultant in Hubspot and Pardot, Yusuf saw the need for better services at a lower cost. Today, he offers just that to Swedish companies, using SharpSpring's revolutionary Marketing Automation-system.
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