Personas: Send the right content to the right person!

FunnelBud finally releases Personas which will help you send the right message to the right person

What is a Persona?

A Persona is a fictitious representation of your buyer. Personas help you and your team to send the right message to the right person.

We hear all the time that marketing and sales teams spend a lot of time creating their Personas - just to put them in some doc in some folder that never gets used again.

With FunnelBud, you can actually use Personas now in your marketing communications. For example, how about an email that has different content based on the Persona assigned to the contact who receives it? You can even do this on your landing pages out of the box!

Personas are assigned automatically, by asking relevant questions on forms, or using automations based on which pages people visit or which other attributes they’ve got.

How do Personas help me sell?

When marketing and selling, it's crucial to deliver the right message to the right person.  People's attention spans are really short nowadays, and if you don't talk to their needs immediately, you risk losing that click or that request for contact.

For example, the IT manager would care most about how your solution can fit into their IT environment or how it handles security, while the Finance Manager probably cares more about the ROI. By talking to each person’s unique areas of interest, you’ll have a much greater chance of success!

Personas allow you to do just this - by targeting each person with personalized content.

Let us show you what the system can do for you and how this all works!

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About the Author

Yusuf Young

Yusuf helps companies use Marketing Automation to grow B2B sales. In his role as a Marketing Automation consultant implementing systems such as HubSpot and Salesforce, he discovered the need for better services at a lower cost. Today, he runs FunnelBud to make the fruits of sales and marketing technology available to businesses worldwide.