HubSpot has built a solid reputation over the years as the godfather of inbound marketing and sales automation. And while their free suite is great, many users find it hard to justify an upgrade to the more expensive options as they grow, hence the need to find alternatives.
Key to note is that although HubSpot occupies a large portion of the market, other alternative offerings can provide better value. So, depending on your business needs, you can find tools that work just as well.
This list shows you some of our top picks that your B2B business can explore today.
The top option you should be considering is SharpSpring. Its automated tools are suited to businesses of all sizes, from SMEs to agencies to enterprise-level companies.
SharpSpring includes a reliable marketing software and a sales CRM platform. On the ShaprSpring platform, you find many marketing tools, from email to marketing automations to sales pipelines. These help your marketing and sales teams to attract prospects, manage your leads and close deals.
What makes SharpSpring different?
- Capabilities: The platform offers analytics, a landing page builder, email marketing, forms, chatbots, etc. So, your sales and marketing teams would be able to find the needed tools for their campaigns.
- Integrations; SharpSpring allows seamless integration with other tools and platforms like Salesforce, Shopify, and Twitter.
- Easy to use: SharpSpring is a full-featured platform that you can easily install and use for your lead management without much technical knowledge.
- Pricing: Compared to HubSpot, SharpSpring offers better value, especially for small and medium-sized businesses (SMBs). How? It is highly customizable and allows a month-to-month billing structure. That way, you only pay for what you need and save in the long run.
Mautic is the open-source HubSpot alternative on this list. Unlike HubSpot and the other options, it undergoes continuous development to provide marketing automation tools to small businesses. Mautic’s tools allow;
Email and social media management
With Mautic’s capabilities, users can nurture leads, track the customer journey and find the most profitable avenues to engage with prospects. Plus, it is pretty easy to use, even without much technical experience.
Although it is not full-scale marketing automation software, Mautic is the most flexible option and allows you to work only with the features you need. So, it is perfect for small businesses without the HubSpot budget.
Zoho is where you could find a tool that ideally resembles HubSpot but at a much lower cost. It is a great alternative, especially for generating and managing sales leads. The three elements that make this tool stand out are;
The virtual assistant/bot, “Zia”. Zia can help you predict the outcome for every new prospect and assign lead scores. So, you save time spent dealing with unprofitable leads.
Advanced filtering features. These allow you to sift through leads based on key indicators like calls, emails, activity, etc.
Detailed reports. These help make critical decisions and improve your performance. In addition to ease of use, the great reporting and collaboration features make Zoho a great value HubSpot alternative for large teams.
Pipedrive makes this list as a great HubSpot alternative, especially for the more sales-oriented users. Although the two are relatively similar, HubSpot is more favourable for marketing. Some key features and advantages of Pipedrive are:
It is user-friendly and easy to set up. So, your team can focus more on managing sales leads and not get distracted by the technicalities.
Customization options. That allows you to create and manage custom elements when adding lead data.
Affordable reporting features. Unlike HubSpot, where you must pay hundreds to access reports, Pipedrive allows you to track results through their insights Dashboard.
Multiple integrations. With Pipedrive, you can integrate your data with several other marketing and sales tools like Zapier, Mailchimp or Asana at little or no additional costs.
Salesforce is one of the largest and better alternatives for fast-growing SMEs, mainly because of the importance of analytics and reports. It typically works for large teams that require multiple integrations as well. However, even the vast number of features sometimes becomes a disadvantage.
Some standout aspects of Salesforce include:
Customer 360: Everything you might need for customer relationship management comes with Salesforce software. You can easily create chatbots, track leads, get regular sales data, etc.
Impressive analytics tools: This is the main differentiating factor from HubSpot here, as Salesforce offers advanced reports and insights in real-time.
The cost of using Salesforce per user per month ranges from $25 to $300.
GetResponse is probably one of the best HubSpot alternatives for small businesses. It offers a wide range of tools to ease communication and lead management. The good part is that it integrates with most of the tools you already use, like PayPal and WordPress.
Getresponse top selling features are:
Pre-made, easy-to-use workflows; You don’t need to start building everything from scratch since there are several templates to choose from. So, you can get started almost immediately with building landing pages, email marketing, etc.
Great user interface. The platform has simple drag-and-drop features that your team can use. So, there’s no need for any advanced training.
Multiple reporting features. The analytics features are pretty decent, and you can access marketing analytics and insights to help your campaigns.
A great HubSpot alternative for the eCommerce industry is Drip which offers marketing and sales automation tools. Since it focuses on eCommerce, some of Drip’s best features include:
Tracking capabilities: You want to track and manage all your customers and prospects, including their journeys, revenues, and others. Drip allows you to do that and allot results to specific customers or campaigns. That way, you can tell your most profitable points and focus resources there.
eCommerce integrations. Drip integrates with several other tools like WooCommerce, Shopify and Google Analytics, all of which help you set up, manage, and monitor your campaigns.
Pocket friendly: Unless you are a super large business, the Drip packages are good value for money. They have basic and enterprise plans, which cost you $49 to $229, respectively. For unlimited emails to over 5,000 contacts, it can be quite a steal.
Although Sendinblue is more of an email marketing system, it offers some decent marketing automation and CRM features. That makes it a great HubSpot alternative for small businesses with lighter needs.
An easy-to-use platform. The tool provides simple drag-and-drop features and an intuitive setup. So, you won’t need much technical training to start using it. The intuitive interface makes it easy to create simple landing pages and workflows too.
See if Sendinblue works for you.
If your pockets run deeper, Marketo might be your favourite HubSpot alternative. The two software offer relatively similar features and are best suited for large businesses with big budgets, high leads and technical teams. Marketo’s main solutions include Email marketing, Lead management, Account-based marketing, etc.
The software’s key features include:
High costs. It is on the higher end of options on this list, and its packages range from $895 to $3,195/month. The cost varies depending on which features you need and your company size.
Technical features: You will need some technical skills on your team to work with Marketo, so their features are not as user-friendly. Hence when you subscribe for a specific package, you also get a designated project manager that would help your team set up and start using the system.
Extensive analytics: the software provides sophisticated tracking and thus provides detailed insights that are helpful for your business. Since it is built mainly for enterprise use, it is excellent for managing large numbers of leads.
Is Marketo for you?
One of the great HubSpot alternatives for small and midsize businesses. According to the company, they help such businesses to grow with CRMs.
A key feature of ActiveCampaign is that it offers Easy Marketing and sales automation. They provide simple email, SMS and social media automation solutions, enabling small businesses to conduct campaigns cost-effectively.
Learn more about Active Campaign
Several HubSpot alternatives now on the marketing provide you with the features you need at better value costs. When selecting a CRM or automation provider, you want to consider factors like budget, business size, number of leads, etc., which will help you get the best returns on investment.
More importantly, you want tools that offer you value for money, not just those with multiple complex features that you will never use. The Verdict?
SharpSpring and Mautic may be the best alternatives across the board.
With SharpSpring, you get customized solutions at affordable rates, and there are also options for businesses of every size. With Mautic, you can create a tailor-made, cost-effective solution to grow your business.