How to treat Inbound Marketing like Product Management and get unbelievable results

By Yusuf Young | Inbound Marketing

To be a great product manager, you need to be the child who doesn’t eat the marshmallow (meaning discipline, patience, and vision). Fortunately, a company like Tolpagorni helps you develop your skills and abilities. I’ve seen it firsthand.

As a marketing automation consultant, I’ve helped a lot of companies get more leads and customers. But what I’ve never seen before is a company that treats inbound marketing like product management. And I’ve got to admit, I’m incredibly impressed.

The three digital marketing processes

By Yusuf Young | Marketing

In 9 out of 10 cases, digital marketing can be simplified to three simple processes: Inbound Marketing, Lead Nurturing, and Digital Campaigns. If you implement all three processes well, you will be able to scale up your marketing and sales operations to a previously unattainable level, reach more customers, and see a significant sales boost. […]

How to get more leads through social media

By Yusuf Young | Social Media

Using social media to get leads is not difficult. There are many consultants out there trying to make social media seem complicated, and almost unreachable.Of course, they do! They are consultants, they want to make money!But actually, it is quite simple. Below, I will outline a method that I know works for any company, small […]

How Marketing Automation Funnels help you sell

By Yusuf Young | Marketing Automation , Uncategorized

What is a Marketing Automation Funnel? Today, when you want answers, you go Google. This is true for CXOs at multinational enterprises, as well as new employees just starting at entry level jobs. If you understand your customers ‘ searches, you can create custom Marketing Automation Funnels to capture and sell to these people. How […]

How to get traffic and leads by blogging

By Yusuf Young | Inbound Marketing , Marketing , Social Media , Uncategorized

When I started blogging for marketing purposes (to drive traffic and leads to my employer) almost 10 years ago, there weren’t so many others doing it. Today it looks very different. According to the Content Marketing Institute, B2B marketers currently allocate 28% of their budget to content marketing. And blogging is a very important component […]

How smart marketing wins over larger competitors

By Yusuf Young | Inbound Marketing , Marketing , Uncategorized

Smart Marketing is: To start by attracting visitors by talking about their symptoms, and then help them understand their challenges from a whole new angle – an angle that positions your solution as the superior choice. So can do you accomplish this? Marketers who understand the psychology and the processes that make this work are […]

How to attract customers by talking about symptoms

By Yusuf Young | Inbound Marketing , Marketing , Uncategorized

What’s the best way to attract new customers to your website? One thing is for certain: They’re probably not searching for your solutions. It may even be the case that your potential customers largely don’t even know about your product category. Even worse – they may not even be aware of their own pains that […]

What is marketing?

By Yusuf Young | Marketing , Marketing Automation , Marketing technology , Uncategorized

For the most successful marketers, the answer to this question is radically different from the ones’ who are less successful. The difference in the answers points out why some marketers only get “OK” results, while others get fantastic results. In order to understand the answer (found at the end of this blog post), we first need […]