Aug
3

What Essential Integrations Should Your CRM System Have?

By Priscilla Achieng 

Finding the right CRM software can be time-consuming and challenging. There are multiple options on the market, each with its pros and cons.  Customer relationship is the key to driving conversions and sales for any business. However, a large pool of customers can be hard to contact and engage with.  So, CRM software helps companies to monitor and manage all [...]

Aug
2

How To Boost Your Sales Processes With Inbound Marketing Funnels

By Priscilla Achieng 

Inbound marketing funnels are aimed at driving potential leads and customers to your business through content. This content attracts them, nurtures them through various processes, and eventually converts them into paying customers. In recent times, these funnels are a more dominant strategy for businesses mainly as a lead generation tactic and to increase conversions. However, inbound marketing funnels can also [...]

Aug
2

When Should You Use Inbound Marketing Funnels For Your Business?

By Priscilla Achieng 

Inbound marketing funnels are the go-to strategy for businesses seeking to generate more leads and increase conversions.Consumers purchase behavior now revolves around online information and these inbound strategies present the opportunity for businesses to position themselves accordingly. Common marketing funnel types include blogs, webinars, videos, white papers, etc.Inbound marketing funnels have grown in popularity because they breed several benefits like;Low-cost [...]

Jul
29

Why Best-of-Breed Marketing Automation Software Is Better Than All-in-one Solutions

By Priscilla Achieng 

Demand and usage of marketing automation software has been on the increase in recent years.Why the steady increase?More companies are buying into these systems because of the numerous benefits of marketing automation, for example:Increased efficiencyHigher lead generation and conversion ratesLower labor costsAlignment of marketing and sales goalsAccurate campaign data reportingHowever, choosing a marketing platform is often quite tricky. There are [...]

Jul
22
Crm.,Customer,Relationship,Management,Concept.,Customer,Service,And,Relationship.

7 Things To Consider When Choosing A Marketing CRM System

By Priscilla Achieng 

A marketing CRM system is a critical software for businesses in any niche. It presents a central database through which you can manage your clients and prospects. These CRM systems make it easier for your teams to collect user information, manage relationships, and collaborate across departments simultaneously. There are multiple CRM systems available on the market today. However, not all [...]

Jul
22
Process,Automation,On,The,Mechanism,Of,Metal,Gears.

Should You Automate Your Inbound Marketing Funnels?

By Priscilla Achieng 

Inbound marketing funnels broadly define the visual representation of the entire customer journey from the first point of contact until they eventually become paying customers. This funnel focuses on the prospects' needs and provides relevant content at every stage of their journey. Whereas inbound marketing funnels have been proven effective, they can be downright time-consuming and, in some cases, technical. [...]

Jul
8
3d,Illsutration,Of,Buying,Funnel,Over,Black,Background.,Inbound,Marketing

How to convert more leads with well-designed Inbound Funnels

By Priscilla Achieng 

Well-designed inbound marketing funnels are the secret ingredient for an efficient sales process. Funnels define the entire process of guiding a visitor along their journey and eventually turning them into paying customers. It is a great way to visualize and also maximize the customer journey to yield the best results. This article will show you how to create well-designed inbound [...]

Jul
8
Roi,Level,To,Maximum,Conceptual,Meter,For,Return,On,Investment

Here’s How to Maximize Your Marketing Automation ROI

By Priscilla Achieng 

Marketing automation has proven critical for successful marketing campaigns across different businesses. Companies that have embraced the use of marketing automation report better return on investment. It facilitates consumer relationships, lead generation and saves resources on repetitive tasks. However, many marketers still face the challenge of achieving these great results from automation. Research indicates that over 24% of businesses have [...]

Jul
7
Hand,Turning,Optimization,Knob,Up,To,100,Percent,And,Dial

Top 5 Strategies to Increase Your B2B Conversion Rates

By Priscilla Achieng 

B2B marketing strategies mainly aim at generating the highest conversion rates possible. Higher conversion rates translate to higher revenues and thus business growth.Conversion rates broadly refer to how many leads that go through the funnel eventually become paying customers.For B2B businesses, this ratio is generally much lower than B2Cs due to several factors.This article will discuss some of the best [...]

Jul
7
funnel-automation

How To Automate Digital Marketing Funnels To Maximize Lead Generation and Conversions

By Priscilla Achieng 

Your online or digital presence is your first point of contact with potential customers. A well-designed digital marketing funnel then guides these prospects through your entire process.  It provides them with the relevant content and experiences until they eventually become paying customers. As the marketing process is now digital, businesses have become more effective in employing marketing automation to supercharge [...]