CRM and marketing automation are sometimes used interchangeably but serve somewhat different functions. Marketers that can incorporate both systems experience increased efficiency, cost reduction, and higher return on
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Benefits Of Using Marketing Automation And a CRM Agency: A case study
Introduction Leaders of Evolution offers technology-enhanced e-learning courses to over 10,000 students around the globe. The courses focus on emotional learning, leadership, career readiness, etc., and now aims
How to Use Marketing Automation to Boost Your B2B Lead Generation Processes
Marketing automation has become an integral part of B2B sales and marketing for most companies. The ability for marketers to simplify their work by using data analytics to streamline
9 Tips For Choosing The Right Marketing Automation Agency
Marketing automation tools help your business conduct digital marketing tasks like emails, social media management, customer relationship management, etc. Whereas many businesses are adopting marketing automation, they still
CRM or Spreadsheets? Why CRM Is Better for Your Business
Should I get Customer Relationship Management (CRM) software, or will Spreadsheets work just fine? Such is a common dilemma that business owners constantly battle with.Spreadsheets are cheaper and work
Why Your Company Needs to Use Marketing Automation
Over 75% of B2B companies intend to adopt marketing automation in 2021. Also, over 80% of top-performing businesses have adopted marketing automation software in the past year. These
How to Improve Website Performance [8 Easy Steps]
Website performance is an essential element of user experience. Over 25% of customers leave websites that take too long to load, and 46% do not revisit. They are
How To Write Good Business Blog Posts In-house
Blogging is still a lucrative way for businesses to draw traffic and increase engagement. Over 77% of customers read blogs to find solutions. So, by writing business blogs,
Why Lead Scoring Is Important For B2B Businesses
Many B2B businesses have mastered the art of using lead scoring in their marketing and sales processes. It plays a massive role in achieving the much-needed conversions. However,
8 Marketing Automation Trends that your business should know about
Marketing automation continues to be a top priority for businesses in 2021. Over 53% of marketers report adopting automation in the last year. About 75% of companies also