I often meet companies who want to get started with Inbound Marketing and Marketing Automation but don't know how. What should they actually do and in which order?Based on my
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Marketing Automation: The 4 peripheral costs and how to get ROI
Why do so many companies fail to get ROI on their Marketing Automation system?We asked this question to ourselves a few years ago, when we were Marketing Automation
Selecting a Marketing Automation system? Consider this!
If you’re selecting a Marketing Automation system, you may be familiar with the graph below. It shows the 300 or so systems available today:Marketing Technology Landscape 2017And the number
Personas: Send the right content to the right person!
FunnelBud finally releases Personas which will help you send the right message to the right personWhat is a Persona?A Persona is a fictitious representation of your buyer. Personas
Outsource Marketing? 3 Marketing Activities to Consider
Marketing consists of three types of activities:Strategy ProjectsRecurring activitiesAll three can be outsourced depending on your needs and in-house capabilities and the outsourcing will cater to each activity accordingly.
The three digital marketing processes
In 9 out of 10 cases, digital marketing can be simplified to three simple processes: Inbound Marketing, Lead Nurturing, and Digital Campaigns. If you implement all three processes
How to get more B2B leads for your business through social media
Using social media to get leads is not difficult. There are many consultants out there trying to make social media seem complicated, and almost unreachable.Of course, they do!
How Marketing Automation Funnels help you sell
What is a Marketing Automation Funnel? Today, when you want answers, you go Google. This is true for CXOs at multinational enterprises, as well as new employees just
How to get traffic and leads by blogging
When I started blogging for marketing purposes (to drive traffic and leads to my employer) almost 10 years ago, there weren't so many others doing it. Today it
How smart marketing wins over larger competitors
Smart Marketing is: To start by attracting visitors by talking about their symptoms, and then help them understand their challenges from a whole new angle – an angle