Marketing Automation: The 4 peripheral costs and how to get ROI

Why do so many companies fail to get ROI on their Marketing Automation system?We asked this question to ourselves a few years ago, when we were Marketing Automation

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Outsource Marketing? 3 Marketing Activities to Consider

Marketing consists of three types of activities:Strategy ProjectsRecurring activitiesAll three can be outsourced depending on your needs and in-house capabilities and the outsourcing will cater to each activity accordingly.

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The three digital marketing processes

In 9 out of 10 cases, digital marketing can be simplified to three simple processes: Inbound Marketing, Lead Nurturing, and Digital Campaigns. If you implement all three processes

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How to get more B2B leads for your business through social media

Using social media to get leads is not difficult. There are many consultants out there trying to make social media seem complicated, and almost unreachable.Of course, they do!

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How smart marketing wins over larger competitors

Smart Marketing is: To start by attracting visitors by talking about their symptoms, and then help them understand their challenges from a whole new angle – an angle

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What is marketing?

For the most successful marketers, the answer to this question is radically different from the ones’ who are less successful. The difference in the answers points out why

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