Traditional system vendors

Traditional marketing agencies

FunnelBud

Offer

Only system, maybe with email support or one-time onboarding.

Everything - incl. content and strategy - they run your marketing.

FunnelBud, including all the help you need - we handle the setups and enable you run your marketing.

Philosolhy

"We deliver the best system and answer technical questions - the rest is up to you."

“We are your outsourced marketing department.”

“Your marketing is best done by you - we provide all the tools, help and expertise you need to do it.”

Approach

They provide the software and answer technical questions about how it works. But you're on your own on implementations and customisations.

They take care of your marketing entirely. Your marketing depends fully on them. The process is often standardized since they can never know your business as well as you do.

We help you improve the way you do your marketing. You own your process, and use us as strategic and technical resources. Process is fully customized to your business.

Price

You pay for the license and get a system which you need to learn and implement. Often with log contracts - because vendors know how long time it takes to get the hang of it.

You pay separately for the license and services. Help is often paid by the hour. The vendor is incentivised to make you dependent on their help for any request.

You pay for license. Services are included. We don't tie you into long contracts. Instead, our incentive is to make FunnelBud part of your daily routine, for mutual benefit and long-term partnership.

Reporting

You create the reports you need. If you want help, try trial-and-error or hire external (and expensive!) consultants.

You get standardized reports that justify the hours spent and recommend next period's actions.

We create the reporting structure you need so you can pull any report you need. We help you make decisions during weekly meetings.

Division of Work

They do:

You do:

They do:

You do:

We do:

You do:

Result and Cost

Result: Depends entirely on the amount of time and energy you invest in training and implementation.

Cost: You pay for the system, and often 5-10x more for the time and resources invested in trial-and-error. Read about  the total Marketing Automation implementation cost.

Best for: Companies with prior experience of doing this.

Result: Standardized process managed by external agency. When you stop paying, they disappear.

Cost: Anywhere from $2,000-$15,000 or more based on the amount of marketing you get, plus system license fee.

Best for: Companies with standardized marketing needs, who don't see the need to grow internal marketing capabilities.

Result: You own and run your own process. We support you with expertise and manpower.

Cost: Only software license, according to pricing table further up. Professional services are included.

Best for: If you want to own and fully control your own process, and would benefit from external expertise to guide and help you through the journey.