Eva Norras Rehn
Marketing & Communications, Qurant
WE HAVE ALREADY DOUBLED OUR LEADS!
Using FunnelBud's professional, structured and dedicated help, our implementation was fast and easy. In just 3 months, we've doubled our leads. We are very pleased.
Group CMO, Strikersoft
FUNNELBUD HAS EXCEEDED OUR EXPECTATIONS!
FunnelBud's system does everything we need for a third of the price of competitors. And with help that is both included and has exceeded our expectations. A no-brainer.
What is Marketing Automation?
Marketing Automation systems are designed to help you run your marketing efforts. They include tools that capture contacts, communicate with your contacts and help you run your marketing more effectively.
An all-in-one Marketing Automation system typically includes various tools that you would otherwise have to get on a standalone basis and integrate. By including, integrating and more features all such tools in a single user friendly interface, it makes your job easier, more fun and more effective.
Because all your marketing contacts and tools to manage and communicate with those contacts are in one place, you also get a complete overview of your marketing efforts and what's leading to sales.
Here are some of the things you can do with a Marketing Automation system:
- Create Inbound Marketing to get more leads and sales
- Send personalized newsletters to stay top of mind and educate your contacts
- Manage your events more easily (registrations, reminders and follow-up)
- Support sales people with sales automations
- Show targeted ads to contacts based on their interests and stage in their buying journey
Simply put, Marketing Automation is your toolset that helps you activate and automate your B2B Content Marketing strategy while aligning your marketing efforts with sales.
Marketing Automation with FunnelBud
Before starting FunnelBud, we used to be general Marketing Automation consultants working with a variety of other tools, among them other popular tools such as HubSpot and Salesforce Pardot. The most common problem we came across was (and still is) that companies simply don't have enough time to learn and implement all the marketing technology available today. That's why they were hiring consutants like us!
We realized that one of the most important mistakes that companies do in selecting a Marketing Automation system is to look only at the system features but not the vendor. Most companies are not familiar with the best marketing strategies or ways to leverage these tools in the most effective way. That's why, when selecting a system, you should not only look at features - but also at the vendor and how much the vendor is willing to help you implement great solutions with the system.
We include ongoing Professional with all our SharpSpring licenses. You get your own SharpSpring expert as project manager, and we have a whole team helping you launch campaigns, implement templates and automations, and coach you on the best ways to leverage the system in your business based on experience working with other similar companies in the B2B sector.
Are you interested in learning more about how we help our clients become successful? Click below and let's show you some examples!
5 Marketing Automation benefits
- All in one system
- Full control over all your contacts
- More personalized marketing
- See the entire buying journey from first touch to closed deal and on
- Save time and get more done
World's best Marketing Automation Support
- Migration: Included!
- Email and landing page templates and updates: Included!
- Database and automation set up and optimization: Included!
- Integrations: Included!
- Expert coaching, training and consulting: Included!
Get more leads and automate your marketing with Inbound Marketing
Reach out with ads and via social media. Attract visitors with interesting and SEO-optimized content on your blog. Convert visitors to leads on landing pages. Follow up leads automatically with personalized content and detect when they're sales ready. Involve sales and continue working together towards the sale in the built in CRM system or by integrating it with your own.
Stay top-of-mind and drive the buying journey with educational content and newsletters
Segment your contacts into lists based on their interests and stage in the buying journey, not just their attributes. Create personalized messages, web content and newsletters based on who they are and where they're at right now. Newsletters are easy to create and edit, and we create professional and conversion optimized templates for you.
Follow your customers from first touch to closed deal and prove marketing contribution to sales
SharpSpring tracks which channels, content and marketing initiatives attracts and converts your visitors to sales, not just to leads. This makes it easy to take the guesswork out, optimize your marketing campaigns for actual results, and prove those results.
All Marketing Automation features in one system
Tips: 6 things you can do with Marketing Automation
Are you capturing at least 2% of your web visitors? Are you following them up afterwards? Offer your insights in return for email addresses. Then follow up with educational content. Keep track of lead scores and push hot contacts to sales.
Are you wasting money on clicks that don't give you any leads? Create segmented ads with connected landing pages and follow-up nurturing sequences. This results in highly converting ads-to-sales funnels that become automated sales channels.
Reactivate old leads
Are your leads gathering dust? Start a reactivation campaign with personalized newsletter campaigns and follow up click-to-nurturing sequences. Smart newsletters show customized offers based on past interest.
Are you shooting with a wide shotgun on Facebook? Create targeted lists in SharpSpring and leads individually targeted ads based on their existing products, upsell possibilities or even stage in the sales process.
Is your marketing working in isolation from sales? Do sales understand the value you bring? Introduce deal-based marketing! Adapt and scale up marketing to individual deals and sales processes. Align and co-operate with sales to get more business.
Prolong your events
Are you continuing the dialogue after your events? How do you know which participants are potential buyers? Are they spreading the word? Connect participants to buying journeys and sending material to people who couldn't make it this time.
Do you want to see an example? Try out our interactive demonstration:
Want to try being marketed to?
Do you want to see what Marketing Automation feels like from a customer's perspective? Our 7-week interactive marketing demo will show you exactly that, using fun and interactive emails, videos and screenshots once per seek that adapt dynamically based on what you do. Try it now!
Not just CRM but also Marketing Automation and help
SharpSpring is an easy to use Marketing Automation and CRM solution that helps you get leads, manage your deals, and sell more. Complete with features such as contact tracking, lead scring and automations. We (FunnelBud) are one of SharpSpring's premiere agencies, and include unlimited proactive account management, consultation and implementation help at no cost.
Create good looking landing pages, newsletters, automations, segments and more. All you need for Inbound Marketing.
You don't need to connect a bunch of different systems to get a complete grip of your marketing strategy. Manage it all from SharpSpring and save both time and money.
Contacts, companies, opportunities. Sales processes. Email sync. Reports. Fully integrated with Marketing Automation.
When marketing and sales are tightly interwoven, magic happens: sales and marketing co-operate! Sales get new leads and more sales, and marketing can focus on helping sales sell.
Your own SharpSpring expert as project manager. Weekly online meetings. Design. Automations. Integrations. It's all included!
We used to consult for Hubspot and Pardot (still do!). But after seeing how most companies underutilized those systems, we decided to include services that other charge $2-4,000 for.