All in one marketing

All the digital tools you need, tightly integrated and easy to use. And unlimited help from our expert project managers and FunnelBud experts, who help you reach your full growth potential.

Why all in one marketing software?

All you need is actually out there, somewhere. WordPress for your website. Mailchimp for your emails. Salesforce as your CRM. Leadpages for your landing pages. And thousands of other marketing tools. But then you're supposed to make them all work together, too.

Maybe you'll recognize the following scenario. Several tools. Each department with their own niche software. Duplicated contacts. Sales have no idea what a contact has received from marketing, or even from their other sales colleagues. Marketing has no idea if all relevant contacts have been invited to the next webinar or event.

Who has time to connect and integrate all of these tools? Even to create something as simple as a standard inbound sales funnel?

The more systems you have, the harder it is to get anything done. When you edit one of them, you'll have to edit all of them. Each time, some connection risks breaking.

And finally, which system tracks where sales actually come from? Even with only the marketing and sales software separated, most companies find it near impossible to track the sales ROI of marketing activities.

What features should an all in one marketing system contain?

First, it's important to realize that the purpose of an all-in-one system is to simplify your life.

This does not help:

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Just packing features into a toolbox makes your life more complicated. Then it's better to go with various different tools. At least you won't need to navigate a bunch of features you don't need.

Secondly, an all-in-one tool, if well developed, can help you achieve things you can't with stand-alone tools, even if you connect them. For example the ability to see the full history of each contact, from first touch to closed deal and thereafter.

Having all data in one place enables you to see which marketing activities actually lead to sales, rather than just clicks or conversions.

So what are the tools included in such a toolbox?

Contacts: The central object of any tool that claims to help you get the full picture starts with each of your individual contacts. You and your customer. This is what marketing is about. And without information about each individual you interact with, a tool cannot claim to be able to help you to effective marketing. (Compare the opposite: List-centric tools, as opposed to contact-centric, treat your marketing as based on lists of email addresses, rather than marketing to individuals - and your flexibility is greatly diminished as a result of this.)
Spread the message: To get leads, you must first be seen. And a tool should help you be visible. How? Connection to social platforms. Connection to advertising platforms. Connection to your own website with the ability to influence what is shown on it. Marketing assets, such as collateral, videos or links to assets you store on other platforms (and ability to measure which asset gets vieweed by your contacts).
Capture mechanisms: It's not enough to be visible to the mass of potential buyers out there. Then you have to start building a relationship with them. And to do that, you have to be able to capture their information. Thus, compelling capture mechanisms are crucial in order to help you market and sell, and ability to track which contacts were captures in which ways. Thus, landing pages and forms are crucial. Since you'll be creating a lot of these, and you need to be able to create new campaigns quickly and make them compelling, the ease of use and power of these components are important.
Ability to communicate: Obviously, you need to communicate with the contacts you capture. Today, email is still king. But other channels are important too. For example, an often overlooked way to communicate with individuals is on the social media channels they're on. And we're not talking about generic mass messages on social media platforms. We're talking about specifically tailored messages to the specific individuals you have in your database.
Ability to individualize communication: Generic messages don't work any more. If you have contacts in your database, sending out the same message to everyone of them doesn't cut it today. You need to be able to track (automatically based on rules or intelligence) what situations your contacts are likely to be in, what jobs they want to get done, and what stage of their buying journey they're in. Then, you need to communicate accordingly. You can do this with highly targeted segmentation possibilities, tracking, rules, and dynamic content on both your website, emails and other communication channels.
Ability to automate: If you have anywhere above hundreds of contacts (which you most likely do, if you have a business in need of marketing), you will have a hard time manually communicating individually to each contact. Thus, a crucial component of an all-in-one marketing software is an automation engine that understands which contacts are interested in which messages, sending those messages on the right channels at the right time, and telling you which of those contacts are worth following up manually with (lead scoring).
Ability to help you sell: What do you do with those contacts with following up with manually? Well, sell to them of course! Thus, a CRM system that helps you manage all of those contacts is crucial to close the loop. Otherwise, all your marketing efforts will not amount to anything. The CRM system needs to be able to manage the companies your contacts belong to, because in a B2B business, you are most likely dealing with different people with different roles. It also needs to manage your sales opportunities you have with them (because you can have multiple different sales opportunities with each company and each individual). And ideally, the information you gather about those companies and sales opportunities should influence (through the automation engine) the marketing your contacts get.
Ability to make marketing decisions: Finally, how do you know what marketing to do? Your marketing system needs to be able to inform you of what your contacts are actually interested in, what types of marketing activities actually influence your sales, and what channels work best. So that you can focus your limited time and marketing budget on what gives you the biggest impact.

SharpSpring: All in one marketing and sales software

SharpSpring is easy to use, well integrated and has all the features and toolsets mentioned in the prevoius section. All the tools you need to manage your contacts and drive your marketing and sales initiatives are at your fingertips, easy to use, and powerful.

With any system, most companies don't know where to start or what to do. That's why we, as one of SharpSpring's premium agencies, include an expert with your license and unlimited help to use SharpSpring in the best way to grow your business. With us plugged in, you'll be able to do advanced technical things that you might not have had time or be able to do by yourself, while following best practice methods that have worked for many other companies.

Learn more about SharpSpring's features below:

SharpSpring: All in one marketing and sales software

Capture visitors with individually adapting landing pages

Get and capture visitors

Get visitors and capture them by using social media publishing tools, blog pages, landing pages, and progressive forms that only ask questions that you haven't asked before.

Contacts and segments

Gather all your contacts and use tracking to understand what makes them tick. This will allow you to build customized segments and individualize your marketing.

Gather contacts' history and segment them

Create personalized emails and other assets

Communicate individually

Communicate with each of your contacts based on what they're trying to accomplish and where they are in the sales journey, through email or by integrating with SMS, social media or advertising platforms.

Automate your marketing

Follow up new leads, nurture sales leads, show relevant ads based on the sales process, and more. Individually adapted just-in-time marketing and sales support.

Create visual lead nurturing workflows

Automate your sales process

CRM that helps you sell

Not like other CRM systems that just gather data. Rather, SharpSpring's CRM system helps you sell by gathering information about what your contacts do on your website, warning you when something interesting happens, and nurturing your contacts via email and social.

Can an all in one marketing system be very good at anything in particular?

Yes! There is one particular thing that an all in one marketing and sales software can do that no other niche player can do, and that particular thing happens to be the most important in your digital sales process: Keeping track of your contacts and communicating with them throughout their entire digital buying journey,

This is crucial because today it's not enough for marketing to send generic messages that are disjointed from what actually happens i the sales process. Marketing needs to support the sales process, not promote the brand for its own sake.

And conversely, sales can't do a good job by themselves. It used to be that as a sales person, you could prospect, engage and close all by yourself. Today, it doesn't work that way. Gartner says that today, B2B buyers use digital channels at all stages of their buying journey. You simply need to reach your prospects online. And to do that, you need a marketing department that works with you in each of your sales projects.

Only an all in one marketing and sales system can do this.

Doesn't marketing become very complex with all these features?

For first time users of a Marketing Automation system, all these features may feel overwhelming. But don't worry. Unlike other vendors and agencies, we're not here to give you a system and let you learn it by yourself. Rather, we're like your partners and will help you get started quickly with the basics, and then expand from there until you've implemented a great individualized marketing machine.

We usually start with a 6 month plan.
Then, we build the basics to get you started quickly. Check out our post How to get started with Inbound Marketing to understand exactly what these steps entail.
We help you implement each of the steps. In the beginning, we'll do most of the work together, through shared screen sessions with your own coach and project manager.

Then we repeat, but with the next cycle of slightly more advanced features. Each iteration will increase your confidence and show you how to implement increasingly more advanced marketing processes.

SharpSpring: All-in-one Marketing Automation & CRM with help included

SharpSpring is an easy to use Marketing Automation and CRM solution that helps you get leads, manage your deals, and sell more. Complete with features such as contact tracking, lead scring and automations. Offered by FunnelBud, a premium SharpSpring agency, complete with Professional Services and implementation at no extra cost.

Marketing Automation

Landing pages, newsletters, automations, segments and more. Rather than a bunch of tools - one for newsletters, one for events, one for lead scoring - let SharpSpring manage it all.

CRM system

Contacts, accounts, business opportunities, pipelines, email sync, reports and more. Integrated with Marketing so you get leads right into the CRM. Work as one team in SharpSpring!

Included Services

Our job is to help you grow. Get more leads. Automate your business. Integrate. Training and coaching. Designs and templates. Others charge $2-4,000/mo. We charge nothing.

Low monthly cost. All included. High quality help. Don't hesitate to request a demo now!

WANT TO LEARN MORE ABOUT SHARPSPRING?

No more juggling multiple tools. All your contacts in one place. Great features that help you get more leads, sell and align your sales and marketing teams. All customer communication saved in one place. Low cost, and Professional Services from SharpSpring experts included to get you going fast. Get in touch with us now and let's talk!

Schedule Live Demo30 min with one of our experts