How do you save time while reaching more contacts in a more personal way? Learn more about how to lift both sales and marketing efforts to the next level.
The three marketing automation processes
B2B marketing concists of three processes: Getting leads, nurturing leads, and activating leads. We call it the three marketing automation processes and it works like this:
- Get leads: Create lead magnets, capture new leads, follow them up with automated marketing processes, and send to sales when your leads show buying intent.
- Nurture your leads: Long-term leads may be interested in learning more over time, but they're not ready to buy or engage with a person just yet. Nurture these leads through their own buying journey until they are ready. Even leads who will never be buyers are valuable and should be nurtured. They are interested in your content for a reason, and may help you spread the word. Build relationships with your leads through lead nurturing. Use automated marketing processes to communicate the right message with the right lead at the right time. Use segmented lists to show them ads on the right topic when they're showing signs of interest of a certain topic. Use trigger-based campaigns to engage them and entice them to take the next step when they're showing buying signals. Marketing automation can help you both nurture and capture interest from leads that you're building a long-term relationship with.
- Convert leads: Set up proactive engagement campaigns to specific targets, to entice your contacts and leads to take part of an offering or to get in touch with you. Do this by creating the offering, selecting your segment, and send the offer to them. Offers can be product campaigns, more information campaigns such as webinars, seminars or other types of events, or even feedback or product evaluation offers. When leads convert on your offers, they're added to your automated follow-up sequences which might involve both sales and marketing.
How to automate your marketing with SharpSpring
Automated lead follow up
Create follow up sequences for new leads on your website. Create different sequences based on the lead's action or previously shown interest. Measure and optimize what works and what doesn't, so you can create offers that are more relevant and higher converting.
Automatically show different content on your website
Your website can show different content to different visitors, a staple of personalized marketing which can increase your conversion from visitor to lead and from lead to customer. Works with WordPress or any other website platform.
Automate your lead nurturing
Collecting leads isn't enough - you need to build a relationship and help your leads through their buying journey. Use SharpSpring to automate your newsletter and set up conversion points so that your leads can show their buying intent and get back in touch with you.
Automate segments based on personas and interests
Activate lead tracking mechanisms that detect who your contacts are and what they're interested in based on which content they interact with, via web, social or emails. Use this to send relevant information in your lead nurturing and sales campaign efforts.
SharpSpring: All-in-one Marketing Automation & CRM with help included
SharpSpring is an easy to use Marketing Automation and CRM solution that helps you get leads, manage your deals, and sell more. Complete with features such as contact tracking, lead scring and automations. Offered by FunnelBud a premium SharpSpring agency, complete with Professional Services and implementation at no extra cost.
Landing pages, newsletters, automations, segments and more. Rather than a bunch of tools - one for newsletters, one for events, one for lead scoring - let SharpSpring manage it all.
Contacts, accounts, business opportunities, pipelines, email sync, reports and more. Integrated with Marketing so you get leads right into the CRM. Work as one team in SharpSpring!
Want to learn more about SharpSpring?
No more juggling multiple tools. All your contacts in one place. Great features that help you get more leads, sell and align your sales and marketing teams. All customer communication saved in one place. Low cost, and Professional Services from SharpSpring experts included to get you going fast. Get in touch with us now and let's talk!