Did you know that only around 2% of your website visitors are converted on their first visit.? This means 98% of your traffic is an untapped market.
Retargeting with SharpSpring Ads focuses your advertising efforts on these visitors who have already shown interest and helps you in converting them into leads!
What is Retargeting?
Often visitors reach your site but are not ready to make a purchase for various reasons. Retargeting give interested audiences a gentle push to remind them of your products and services.
SharpSpring Ads can capture your unconverted traffic and serve them ads in real-time when they are ready to make a purchase.
Why retargeting is important
Retargeting helps increase your ROI and reduce cost-per-lead – since higher conversion rates are expected from ads served to leads who have already shown an interest in your brand.
Retargeting also acts as a “gentle reminder” for leads who had left your site unconverted and can bring them back to your website when they are ready to convert.
Retargeting also keeps your brand top of your customers’ minds such that when they decide to make a purchase in the future your brand will be forefront in their minds.
See examples below showing comparison between a traditional approach where retargeting is not used and where retargeting is used.
Example 1: Without Retargeting
Example 2: With Retargeting
What studies show about retargeting
Here is a summary of some insights about retargeting from a study conducted by SharpSpring and Ascend2:
How does Retargeting work?
When a visitor comes to your website from an ad or from organic sources such as Google, a cookie will be placed on their web browser.
This cookie will be used to identify the website visitor when they are browsing other pages on web and you retargeting ads will be shown to them.
On the SharpSpring ads retargeting platform it is possible to create different audiences based of factors such as pages they visit to allow you to create customized retargeting campaigns for such audiences.
3 Easy Steps to Launch you First Retargeting Campaign
- Select an audience you want to retarget with ads.
- Upload your display ad creatives.
- Set campaign parameters such as budget and ad frequency then launch the campaign.
See video demo on creating a retargeting campaign
Create retargeting ads campaigns to get more leads!
One Service to rule all platforms
With SharpSpring Ads, you don’t need to worry about setting up retargeting ads for all your different platforms. Simply set up a campaign in SharpSpring Ads, and your ad will be served to targeted users across multiple platforms like Google, Facebook, Twitter, Instagram and many more. You can now focus on creating amazing content and ads, while all the grunt work is done for you!
SharpSpring ads connected with many platforms giving you a wide reach.
Create lookalike audiences that you can target for more leads.
Zero in on your niche, and then scale
You already have your target customers and personas in FunnelBud. With SharpSpring Ads you can now build lookalike audiences, so you can focus on prospects similar to your current customers. Generating better quality leads has never been easier.
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Get a top-level view, or get super focused
With SharpSpring Ads inbuilt reporting, you can get a top-level view of how your ads are performing and areas you need to improve on. You can also create dynamic reports that help you see the real power of retargeting and the your return on your investment.
Easily access reports of your retargeting campaigns in the ads dashboard.
SharpSpring: All-in-one Marketing Automation & CRM with help included
SharpSpring is an easy to use Marketing Automation and CRM solution that helps you get leads, manage your deals, and sell more. Complete with features such as contact tracking, lead scring and automations. Offered by FunnelBud, a premium SharpSpring agency, complete with Professional Services and implementation at no extra cost.
Low monthly cost. All included. High quality help. Don't hesitate to request a demo now!
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