B2B email marketing software. Get more leads, nurture your contacts, and educate your audience. With SharpSpring, you can mass-communicate in a personalized way. Learn more about how to create compelling email marketing campaigns and build stronger relationships here.
What is email marketing software?
As of 2018, email is still by far the most popular and most effective communication method for B2B companies. And there are no signs of decline any time soon.
What has changed, though, is how it's done. Today, the personalization options of great email marketing software is approaching that of one-on-one communication.
SharpSpring lets you build a close relationship with each of your subscribers and contacts by getting to know them and send personalized email marketing campaigns to each of them at scale:
- Increase the size of your subscriber base with Inbound Marketing using built in features such as dynamic forms on landing pages and social media marketing
- Create segments based on contacts' interests, pages they've visited, stage in the sales process, what products they own, and many other types of criteria
- Drag-and-drop professional looking newsletters that reflect the look and feel of your brand
- Personalize your email marketing based on who the contact is and what they've done (for example if they're a customer or not, or based on which pages they've visited
- A/B-test newsletters and see which one has the best conversion rate
- Automatically send new blog posts instantly, weekly or monthly to subscribers
- See open, click and conversion rates and what contacts do on your website after they click
- Keep track of contacts' lead score and send hot ones to sales in the built in CRM system or by syncing with your existing CRM
In short, modern email marketing software allows you to build is professionally designed emails for various situations, they are easy to use, and they let you personalize your message to each recipient. SharpSpring's email marketing software allows you to do all this.
B2B email marketing use cases
When you send the right communication at the right time, you will get higher engagement, fewer opt-outs, and create a more favorable brand impression.
SharpSpring email marketing software
Mobile friendly email design editor
Create mobile friendly emails with an easy to use drag-and-drop interface. Emails look good in all popular email clients, both desktop and mobile.
Trigger based email campaigns
Send email campaigns to your contacts when they've shown interest in your products, read certain pages or even interacted with your social media content. Your emails will be more relevant and multiply conversion rates compared to sending out the same email to the entire list.
Want to try being marketed to?
Do you want to see what Marketing Automation feels like from a customer's perspective?
Our 7-week interactive marketing demo will show you exactly that, using fun and interactive emails, videos and screenshots once per seek that adapt dynamically based on what you do. Try it now!
Dynamically personalized content
You send the same email to your entire database. John receives information about a product he recently purchased, while Lisa gets information about how she can save money with your services. Both John and Lisa gets content tailored for their needs, and they both click and read more.
Email nurturing campaigns
Send a series of emails in a campaign that educates your contacts and helps them through their buying journey towards a purchase. The campaign adapts based on their recipients' behavior and what type of content they show interest in.
Test your emails in Outlook and other clients before send
Some email marketing software struggle with email design that looks good in all clients, such as Outlook. SharpSpring is built to look good on all popular email clients. You can even send a test email to various clients and get actual screenshots back showing you exactly how your emails will look so you don't have to guess.
A/B test and email marketing reporting
Test different emails against each other. Automatically send the best one. Get email reports and campaign stats. Learn and improve your marketing effectiveness.
This is almost a science of its own. There are just too many tactics to write about here (our project managers will help you with all this and other best practices and strategies if you work with us), but we'll try to give a brief overview of the most popular tactics.
One of the most popular tactics for B2B companies to get email subscribers is Inbound Marketing. You can complement Inbound with digital ads to speed up the process.
Inbound Marketing is all about offering your visitors and prospects helpful insights in return for their email. If your content is valuable, you will get links, you will be visible on search results, and your visitors will want more - and they'll want to subscribe and tell others.
Read more about how to get started with Inbound Marketing here.
We still get this question from time to time. Year after year, the answer is the same: Yes.
Studies and surveys show that email marketing is still (as of 2018 when this page was latest updated) the most popular channel for B2B marketing, and most companies still find it to be the most effective way to build a relationship with their target audience. Based on our own audience, we see no signs of this slowing down.
What has changed is how email marketing is used and what works.
One thing is and will likely always be the same: Great content sells. Bad content doesn't.
But what makes great content is different today than it was just a few years ago. The general trend is towards personalization. While you could blast the same email to all your contacts back then, you have to be more relevant for each individual today - otherwise you lose their interest.
That's why the demands on email marketing software is increasing. Today, email marketing software needs to be able to identify your various segments, track their interests, and send personalized and relevant content to each of your contacts.
SharpSpring gives you the tools you need to do this. We at FunnelBud help you use and implement those tools in the best way to maximize your impact.
SharpSpring: All-in-one Marketing Automation & CRM with help included
SharpSpring is an easy to use Marketing Automation and CRM solution that helps you get leads, manage your deals, and sell more. Complete with features such as contact tracking, lead scring and automations. Offered by FunnelBud a premium SharpSpring agency, complete with Professional Services and implementation at no extra cost.
Landing pages, newsletters, automations, segments and more. Rather than a bunch of tools - one for newsletters, one for events, one for lead scoring - let SharpSpring manage it all.
Contacts, accounts, business opportunities, pipelines, email sync, reports and more. Integrated with Marketing so you get leads right into the CRM. Work as one team in SharpSpring!
Low monthly cost. All included. High quality help. Don't hesitate to request a demo now!
Want to learn more about SharpSpring?
No more juggling multiple tools. All your contacts in one place. Great features that help you get more leads, sell and align your sales and marketing teams. All customer communication saved in one place. Low cost, and Professional Services from SharpSpring experts included to get you going fast. Get in touch with us now and let's talk!