Persona Software 

Understand your personas with FunnelBud's persona based marketing platform. Track your contacts' behavior and assign personas automatically using the built in marketing automation engine. Segment your contacts based on their behavior. Send personalized communication on web, email and social to increase conversion to qualified leads and sales.

Store all your leads, contacts, accounts and sales opportunities in one place with FunnelBud's marketing automation platform. Track their behavior and set rules that assign personas, and personalize your marketing accordingly.

FunnelBud stores every interaction on your web, emails and social channels. Outlook emails are synced, newsletter opens and clicks are tracked, and interactions on your website and even social channels are visible in the contact timeline.

Use this information to create targeted segments based on contacts' interests, personas, and sales stage. Show personalized content on your website and emails to each contact based on their segment. Track who is progressing through their buying journey using lead scoring rules. Send qualified contacts to sales in the built in CRM software or by integrating with your own.

Your contacts will receive highly relevant messages that connects with their needs. Increased relevancy of communication, links and suggested actions will lead to higher click-through rates and qualified lead conversion rates.

You can even use the information to show relevant ads on external channels based on their needs or sales stage. This will help you nurture contacts over time and lead to more qualified sales leads for your sales team.

FunnelBud helps you understand who your contacts are, what they're interested in, and how to communicate in the best way with each one.


SharpSpring persona software

Skapa personas och segment automatiskt

Get an easy overview over all your contacts and segments

All your contacts in one place, with the right persona

Do you have contacts in multiple systems, duplicated and fragmented? SharpSpring keeps all your contacts in one system, with email marketing, social media marketing, and CRM in one tool. All contacts are tragged, and data updated automatically using tracking and rules.

Track and tag with the correct persona automatically

Track your contacts behavior on your website, social channels, emails and personal communication with sales. Set automation rules that set their persona automatically. Track when they progress through their buying journey and turn into marketing qualified leads and send to the sales team automatically.

segmentera kontakter baserat på intresse

Set lead scoring rules to assign qualified lead status


Create lists based on highly targeted segments

Create segments based on persona as well as interests

Great persona software doesn't just tag your contacts with the persona, but also what they're interested in and how far they are along their buying journey. Use SharpSpring to create highly relevant sub-segments based on the actions your contacts take on the website, emails and with your sales team.

Is it OK to gather this type of information?

Today, sending the same generic message to every contact regardless of their interests is perceived as spammy and annoyoing. SharpSpring's persona based marketing automation software helps you to send fewer but more targeted messages to each contact, thereby improving the customer satisfaction.

With this said, though, it is imperative to only store information about people who have given concent. Not just because of regulation, but because it is also the right thing to do. People should have the ability to opt out and request their data to be deleted. SharpSpring is fully compliant with best practices and the current regulation, and lets you easily ask for concent, store only the information relevant to your marketing, and delete any contact upon request.

I'm feeling overwhelmed by all this talk about personalized marketing to highly targeted personas and segments. Can you help me?

Yes, as a premium SharpSpring agency, active help is always and forever included with our license. Don't worry - we'll help you trod through all of these terms and methodologies, and build a marketing machine that feels highly segmented and personalized, step by step.

Feeling overwhelmed by of this is not at all uncommon. Marketing is turning into a science with data, tracking, statistics and more, and complexity is increasing. That's why one of the main reasons companies don't succeed with marketing automation today is not that the software they use is not good enough. The reason is that it's complex!

That's why we believe that it's no longer enough to just sell a license and leave it to our customers to use it in the best way. When you get a SharpSpring license form us, Professional Services is included, free and forever. Check out our pricing and what's included on our SharpSpring Pricing page.

SharpSpring: All-in-one Marketing Automation & CRM with help included

SharpSpring is an easy to use Marketing Automation and CRM solution that helps you get leads, manage your deals, and sell more. Complete with features such as contact tracking, lead scring and automations. Offered by FunnelBud, a premium SharpSpring agency, complete with Professional Services and implementation at no extra cost.

Marketing Automation

Landing pages, newsletters, automations, segments and more. Rather than a bunch of tools - one for newsletters, one for events, one for lead scoring - let SharpSpring manage it all.

CRM system

Contacts, accounts, business opportunities, pipelines, email sync, reports and more. Integrated with Marketing so you get leads right into the CRM. Work as one team in SharpSpring!

Included Services

Our job is to help you grow. Get more leads. Automate your business. Integrate. Training and coaching. Designs and templates. Others charge $2-4,000/mo. We charge nothing.

Low monthly cost. All included. High quality help. Don't hesitate to request a demo now!


No more juggling multiple tools. All your contacts in one place. Great features that help you get more leads, sell and align your sales and marketing teams. All customer communication saved in one place. Low cost, and Professional Services from SharpSpring experts included to get you going fast. Get in touch with us now and let's talk!