Creating individualized and personalized marketing on various channels requires a lot of work. First you need to understand your various segments. Then you need to produce variations of your content for each.
That's why this is usually done in increments, and when you're done implementing your Inbound Marketing fundamentals.
Start with getting your initial buying journeys in place. Have inbound sales funnels that fit a broader audience to start with. Make sure to have routines in place to regularly post new articles and social media posts to get visitors and leads. Ensure that your sales process is able to handle new leads, and ensure that salespeople have ways to push leads back to marketing for long-term nurturing in different scenarios.
Only then will you be able to get more granular and start personalizing these buying journeys for each individual lead. With the foundations in place, you're able to analyze existing buying journeys and find the best places to start. You'll be able to analyze which emails, pages and content has the biggest potential to be personalized, based on what you've learned about your audience and comparing that with the content that has the biggest impact on your existing funnels. Start with a single email or page. As you learn, you'll gain confidence to create increasingly personalized content, and even entire sales funnels, targeting each buyer based on their individual needs.
While all this does take time and require effort, once you've customized one part, that's going to work for you forever. By doing it step by step, you'll continuously see the benefits of doing each step, which will encourage you to continue. And the impact on your conversion and sales will be worth it.
Furthermore, our job is to help you grow, and we aim to build a long term and close relationship with each of our customers. We will help you achieve this and other goals over time, working with you and guiding you each step of the way.
SharpSpring is an easy to use Marketing Automation and CRM solution that helps you get leads, manage your deals, and sell more. Complete with features such as contact tracking, lead scring and automations. Offered by FunnelBud, a premium SharpSpring agency, complete with Professional Services and implementation at no extra cost.
Landing pages, newsletters, automations, segments and more. Rather than a bunch of tools - one for newsletters, one for events, one for lead scoring - let SharpSpring manage it all.
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No more juggling multiple tools. All your contacts in one place. Great features that help you get more leads, sell and align your sales and marketing teams. All customer communication saved in one place. Low cost, and Professional Services from SharpSpring experts included to get you going fast. Get in touch with us now and let's talk!