How can you use personalized marketing? Show the right content to the right person on your own website and emails. Deliver the right content at the right time with personalized Marketing Automation. Convert more leads and sales.
Marketing is no longer about pushing out the same message to everyone. That's called mass marketing, and it doesn't work any more. Buyers start buying journeys on their own terms, and a generic message will not cut it if they're going to give you their trust.
Rather than try to push them in your direction with a generic message, you need to attract them so they travel their journey towards you. To do that, you need to understand what each individual customer's journey is about and communicate about issues that matter to them.
With SharpSpring, you can tailor your communication to each individual. You can turn mass marketing to mass individualization.
SharpSpring helps you understand what's important to each individual by looking at three types of information about your potential buyers:
Start by thinking through your buyers in terms of these dimensions. Then create segments around them. Don't worry - you can always add, remove or edit later. Start with something and improve as you keep learning more about your audience.
After segmenting, use SharpSpring's personalized content engine to show different messages to different segments, both on your web, in your emails and on external channels. This will engage each contact more and increase your conversion from lead to buyer.
If a contact is at an early stage and you don't know what they're interested in, you can show common challenges on the web. When they fill out a form to download a lead magnet, you find out more and send an email that explains how customers with similar challenges and needs did.
As your contacts interats with you on various channels, SharpSpring allows you to get to know them and understand their buying journey as it develops. This works across your web and emails as well as for personal contacts with salespeople calls as your sales team logs calls and adds information to the contact profile.
This allows you to create increasingly targeted content that's helpful for customers in different stages and different journeys.
For example, if a contact shows signals of moving to the next stage in their journey, the next newsletter they get might contain information about how to get in touch with you, and your website migth show a specific solution that will likely be helpful for this contact. Or when the account manager logs an opportunity, SharSpring might trigger social media ads about that product or service while your website features those products for that contact with a clear contact button underneath.
You only have a limited time to capture your buyers' interest. Squander that time with irrelevant mass communication, and you might lose the contact.
By showing relevant information to each person, you get higher conversion from lead to opportunity and from opportunity to sale. It also helps your buyer and makes their journey with you pleasant.
It shouldn't matter which channel you're communicating in - your contact should get the same message, adapted to their segment and stage, regardless.
SharpSpring allows you to push messages out on external channels, such as social media and via ads. Using segmented lists based on the above criteria, you can customize which ads to show for which contacts.
That means your contacts will get the same message regardless of whether the medium is your website, email or social channels.
Get to know each idividual you're dealing with
To personalize your marketing, you need to know the individuals you're dealing with. SharpSpring saves each contact and their history. This allows you to create accurate segments and communicate with each contact based on their needs.
SharpSpring can store contacts in segments based on their their interactions with you on the web, via emails, and with salespeople. You can understand who they are, what they're interested in, and how far towards a decision they've come. This allows you to attract your buyers with relevant messages that solves their needs at any given moment.
Create segments based on interests and stage
Show different content on your website, via emails, and even on external channels through paid ads, based on who your contact is, what their journey is about, and how far along it they've travelled. Increase the effectiveness of your marketing and help the buyer through their buying journey.
SharpSpring is an easy to use Marketing Automation and CRM solution that helps you get leads, manage your deals, and sell more. Complete with features such as contact tracking, lead scring and automations. Offered by FunnelBud, a premium SharpSpring agency, complete with Professional Services and implementation at no extra cost.
Landing pages, newsletters, automations, segments and more. Rather than a bunch of tools - one for newsletters, one for events, one for lead scoring - let SharpSpring manage it all.
Contacts, accounts, business opportunities, pipelines, email sync, reports and more. Integrated with Marketing so you get leads right into the CRM. Work as one team in SharpSpring!
Our job is to help you grow. Get more leads. Automate your business. Integrate. Training and coaching. Designs and templates. Others charge $2-4,000/mo. We charge nothing.
Low monthly cost. All included. High quality help. Don't hesitate to request a demo now!
No more juggling multiple tools. All your contacts in one place. Great features that help you get more leads, sell and align your sales and marketing teams. All customer communication saved in one place. Low cost, and Professional Services from SharpSpring experts included to get you going fast. Get in touch with us now and let's talk!
