Comparison guide

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Apsis is a marketing automation system with a large customer base in B2C and e-commerce.

They specialize in personalized and data-driven marketing and have features such as product recommendations based on previous purchases, cart abandonment automations to win back visitors, and of course email and SMS broadcasts with personalization features based on previous behavior.

You can also create and easily keep track of events such as invitations, registrations and cancellations.

They are part of the Efficy group since 2021.


FunnelBud Flow is a CRM and digital marketing platform made for B2B companies with smaller sales and marketing teams.

It's an easy-to-use system made for day-to-day work with features like newsletters, sales boards, deals, segmentation and more.

Apsis markets itself as a platform for everyone, but has become particularly well known for its B2C and e-commerce features. 

Who is it for?

FunnelBud Flow is made for B2B companies with smaller sales and marketing teams who want an easy-to-use system to work in.

  • Marketing Automation
  • Landing pages
  • Forms
  • Ecommerce
  • SMS
  • Enamel
  • Events
  • Reports

(in selection)

  • Marketing Automations
  • Landing pages
  • Forms
  • SMS
  • Newsletter distribution
  •  Social media managers
  • Advertising
  • Pipelines and deals
  • Quotations
  • Document managers

From 1000kr/month which includes:

  • 1 user
  • 1000 contacts
  • Limited functions


CRM for 997 SEK/month and Marketing for 3997 SEK which includes:

  • 5 users
  • Unlimited number of contacts
  • All functions
  • Start-up onboarding included

How FunnelBud Flow helps you as a small business

Here are some of our customers:

nordlo logo

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