So, the AI apocalypse is upon us. And soon, we will start seeing AI-generated content everywhere, in search engines and social media platforms alike. AI tools can already produce blog posts, landing pages, social media posts, and emails. It won’t be long before they have the ability to just fill pages with keyword-focused articles. In turn, we can expect that [...]
Effective B2B Lead Nurturing: Best Practices For Your Business
By Priscilla Achieng
Lead management is arguably the top sales and marketing priority for B2B businesses. Often, lead generation receives the most attention, yet lead nurturing is equally essential. Why? It is wasteful to acquire leads and not do any work nurturing and converting them. B2B lead nurturing is the process where your business actively engages and creates relationships with prospects. It is [...]
10 Best HubSpot Alternatives For Your Business
By Denis Muhuri
HubSpot has built a solid reputation over the years as the godfather of inbound marketing and sales automation. And while their free suite is great, many users find it hard to justify an upgrade to the more expensive options as they grow, hence the need to find alternatives. Key to note is that although HubSpot occupies a large portion of [...]
Make Your Account-based Marketing Strategy More Effective Today!
By Priscilla Achieng
A small business's priority should be to maximize time and resources for higher returns on investment. Unfortunately, many companies make one crucial mistake which greatly affects productivity and sales, nurturing "unqualified sales leads". So, what exactly is an unqualified lead, and how can one ensure they are not interacting with one? How do we filter out the profitable opportunities from [...]
How Do B2B Businesses Generate Leads Today?
By Priscilla Achieng
B2B lead generation is the primary driver for business growth. But unlike B2C businesses, It can be quite the steep slope. Your business must deal with multiple competitors trying to reach a small pool of customers. Plus, there are plenty of articles offering different strategies to generate leads for B2B firms.Despite these setbacks, several businesses make it work, so it [...]
Which Type of Marketing Process Fits Your Business?
By Priscilla Achieng
Marketing activities are not a "one-size-fits-all" affair. Businesses have different characteristics and challenges, which make it difficult to standardize marketing activity. So, determining the best marketing process for a firm requires research and understanding of what that business entails.This article will show you how to choose the best marketing process for your business. Factors That Affect The Choice of The Marketing [...]
How Do You Handle Unqualified Leads?
By Priscilla Achieng
A small business's priority should be to maximize time and resources for higher returns on investment. Unfortunately, many companies make one crucial mistake which greatly affects productivity and sales, nurturing "unqualified sales leads". So, what exactly is an unqualified lead, and how can one ensure they are not interacting with one? How do we filter out the profitable opportunities from the [...]
Make Your Sales teams 10x More Effective: Here’s How to Create Contextual Sales Tips With Your CRM
By Priscilla Achieng
You probably already know what a sales process is and perhaps have a sales funnel in place. It provides a road map of your team in handling prospects from the contact points to conversions. But are all your clients the same? Do they all approach deals and communications with the same pattern? Probably not. For most B2B businesses, your prospects will [...]
Should Marketing Automation be a Priority For Small B2B Businesses?
By Priscilla Achieng
The digital age has made marketing automation even more vital for business success. 63% of marketers now widely use marketing automation tools. However, for small B2B businesses, marketing automation may initially seem more like an expense than an investment. As a result, many hold off using this strategy, thus missing out on the benefits. This article will examine whether marketing automation [...]
A 5 Step Guide To Building A Good Sales Process: SharpSpring CRM
By Priscilla Achieng
A great sales process guides your leads through different stages to the point of purchase. Sales Processes bring multiple benefits such as: They guide implementation: A good sales process would provide clear steps for your business to handle sales. With a process, you can quickly tell what is working and what is not, which helps you draft better strategies. Qualifying [...]
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