Oct
28
lead nurturing

Effective B2B Lead Nurturing: Best Practices For Your Business

By Priscilla Achieng 

Lead management is arguably the top sales and marketing priority for B2B businesses. Often, lead generation receives the most attention, yet lead nurturing is equally essential. Why? It is wasteful to acquire leads and not do any work nurturing and converting them. B2B lead nurturing is the process where your business actively engages and creates relationships with prospects. It is [...]

Oct
26
Hubspot alternatives

10 Best HubSpot Alternatives For Your Business

By Denis Muhuri 

HubSpot has built a solid reputation over the years as the godfather of inbound marketing and sales automation. And while their free suite is great, many users find it hard to justify an upgrade to the more expensive options as they grow, hence the need to find alternatives. Key to note is that although HubSpot occupies a large portion of [...]

Oct
21
ABM

Make Your Account-based Marketing Strategy More Effective Today!

By Priscilla Achieng 

A small business's priority should be to maximize time and resources for higher returns on investment. Unfortunately, many companies make one crucial mistake which greatly affects productivity and sales, nurturing "unqualified sales leads".  So, what exactly is an unqualified lead, and how can one ensure they are not interacting with one? How do we filter out the profitable opportunities from [...]

Oct
20
Lead generation

How Do B2B Businesses Generate Leads Today?

By Priscilla Achieng 

A small business's priority should be to maximize time and resources for higher returns on investment. Unfortunately, many companies make one crucial mistake which greatly affects productivity and sales, nurturing "unqualified sales leads".  So, what exactly is an unqualified lead, and how can one ensure they are not interacting with one? How do we filter out the profitable opportunities from [...]

Oct
19

Which Type of Marketing Process Fits Your Business?

By Priscilla Achieng 

Marketing activities are not a "one-size-fits-all" affair. Businesses have different characteristics and challenges, which make it difficult to standardize marketing activity. So, determining the best marketing process for a firm requires research and understanding of what that business entails.This article will show you how to choose the best marketing process for your business. Factors That Affect The Choice of The Marketing [...]

Aug
22
Unqualified Leads

How Do You Handle Unqualified Leads?

By Priscilla Achieng 

A small business's priority should be to maximize time and resources for higher returns on investment. Unfortunately, many companies make one crucial mistake which greatly affects productivity and sales, nurturing "unqualified sales leads". So, what exactly is an unqualified lead, and how can one ensure they are not interacting with one? How do we filter out the profitable opportunities from the [...]

Jul
27
marketing automation

Should Marketing Automation be a Priority For Small B2B Businesses?

By Priscilla Achieng 

The digital age has made marketing automation even more vital for business success. 63% of marketers now widely use marketing automation tools.  However, for small B2B businesses, marketing automation may initially seem more like an expense than an investment. As a result, many hold off using this strategy, thus missing out on the benefits. This article will examine whether marketing automation [...]

Jun
28
sales process

A 5 Step Guide To Building A Good Sales Process: SharpSpring CRM

By Priscilla Achieng 

A great sales process guides your leads through different stages to the point of purchase. Sales Processes bring multiple benefits such as: They guide implementation: A good sales process would provide clear steps for your business to handle sales. With a process, you can quickly tell what is working and what is not, which helps you draft better strategies. Qualifying [...]

Jun
15
lead generation

Demand Generation vs. Lead Generation: Do You Have to Choose?

By Priscilla Achieng 

Demand generation and lead generation are vital elements of inbound marketing strategies —quite similar but inherently different. So, how do you differentiate between the two? How do you know which one to go for?Your choice ultimately depends on your business goals, as this article will show you.  Demand generation is a strategy that attempts to drive interest and awareness of a [...]