Dec
14
Concept,Of,Sending,E-mails,From,Your,Computer

How email marketing can supercharge your inbound strategy

By FunnelBud Content Team 

Emails are still the number one mode of communication, especially with B2B businesses. They provide multiple benefits for relatively small investments. However, lately, they are receiving bad PR, especially for brands that spam audiences with irrelevant cold emails.  Furthermore, since GDPR laws and restrictive features came into play, many marketers have difficulty communicating to their audiences through email. As such, [...]

Dec
7
Marketing Qualified Lead

5 Lead Nurturing Strategies Your Business Should Adopt Today

By FunnelBud Content Team 

80% of your leads are not ready to buy from you the first time. However, lead nurturing helps you connect with prospects at every stage of the buyer journey. It enables you to develop personal relationships with people at critical points in the buying process, leading them into a purchase.Lead nurturing is an often-overlooked tactic that can be a game-changer [...]

Dec
2
Landing Pages

Which Type of Landing Pages Should Your Business Use?

By FunnelBud Content Team 

A landing page is a source to gather the contact information in exchange for an offer in the website and digital marketing context. These offers can be of various forms such as; template, video, or e-book. However, you can also use it to gather more information through a meeting or over-the-phone consultation.  Mostly, landing pages use contact forms to gather [...]

Dec
2
inbound outbound sales

Inbound vs. Outbound Sales Strategy: What is The Difference, And Which is Better?

By FunnelBud Content Team 

The success of your marketing campaign will largely depend on your sales strategy. Typically, these would be either inbound or outbound strategies.  Sales strategies shape your plan of action for getting your business out to the target market. Therefore, you must opt for those that offer the best returns for your business. Below, we’ll weigh the inbound and outbound sales [...]

Dec
2
Lead,Management,Strategy,Business,Sales,Generation,Marketing,Concept.

How Can You Increase The ROI on Lead Management Investment?

By FunnelBud Content Team 

Lead management isn’t just about attracting multiple prospects into your pipeline. If your processes do not yield any tangible business results, you are simply wasting resources. Low returns signify that your methods are ineffective.  Depending on your goals, you can measure returns in various ways. It could mean higher revenues from conversions, more downloads, among others.  Regardless of your goals, [...]

Oct
7

The Quickest Way To Get Started With Marketing Automation

By Gaurav Jagiasi 

Marketing automation presents multiple benefits such as time-saving and cost reduction. However, they can also cause setbacks when used without a strategy.  Companies' common mistakes when adopting automation is focusing on multiple processes at once while trying to create "perfect systems, " also known as "overengineering." What is overengineering? Simply put, overengineering refers to “the act of designing a product [...]

Sep
17

Creating Marketing Emails For Inbound Funnels: How To Maximise ROI

By FunnelBud Content Team 

With inbound marketing funnels, emails are the primary means of communicating with prospects. They are also reportedly the most effective, with higher conversion rates. Yet even though email marketing is widely used and effective, many businesses still do not get the returns on investment they anticipate.  The key benchmarks include clickthrough rates and open rates among the target audience. Several [...]

Sep
15

Making Marketing Decisions: Who Should Manage Your Campaigns?

By Denis Muhuri 

Digital marketing has undergone a massive transformation over the years and now involves multiple tools and processes all in one. This trend poses decision-making challenges for most businesses. Many clients still run marketing activities in the same old fashion: a bottom-up approach that involves lots of meetings, approvals, emails, etc., for small tasks. However, as results over the years have [...]

Sep
15
Apple update

APPLE Update iOS 15: What Does It Mean For B2B Marketers?

By FunnelBud Content Team 

Apple is releasing the much-anticipated iOS update this September. And while it brings good news for customers, B2B marketers can't quite say the same.In earlier versions, marketers could track users through multiple tools and different data sets. They could identify critical information about users and then use that to target them with ads. Furthermore, some could then sell this data [...]

Sep
13
sales leads

7 Best Practices For Managing Your Sales Leads

By FunnelBud Content Team 

Lead management is essential for businesses seeking to increase their revenue. When done right, lead management generates multiple benefits, including higher sales volume and frequency. There are various ways your business can go about managing sales leads.  However, a general process starts from researching potential leads and ends in conversion or purchase. Depending on your business, you may have more [...]