Aug
22
Unqualified Leads

How Do You Handle Unqualified Leads?

By Priscilla Achieng 

A small business's priority should be to maximize time and resources for higher returns on investment. Unfortunately, many companies make one crucial mistake which greatly affects productivity and sales, nurturing "unqualified sales leads". So, what exactly is an unqualified lead, and how can one ensure they are not interacting with one? How do we filter out the profitable opportunities from the [...]

Jul
27
marketing automation

Should Marketing Automation be a Priority For Small B2B Businesses?

By Priscilla Achieng 

The digital age has made marketing automation even more vital for business success. 63% of marketers now widely use marketing automation tools.  However, for small B2B businesses, marketing automation may initially seem more like an expense than an investment. As a result, many hold off using this strategy, thus missing out on the benefits. This article will examine whether marketing automation [...]

Jun
28
sales process

A 5 Step Guide To Building A Good Sales Process: SharpSpring CRM

By Priscilla Achieng 

A great sales process guides your leads through different stages to the point of purchase. Sales Processes bring multiple benefits such as: They guide implementation: A good sales process would provide clear steps for your business to handle sales. With a process, you can quickly tell what is working and what is not, which helps you draft better strategies. Qualifying [...]

Jun
15
lead generation

Demand Generation vs. Lead Generation: Do You Have to Choose?

By Priscilla Achieng 

Demand generation and lead generation are vital elements of inbound marketing strategies —quite similar but inherently different. So, how do you differentiate between the two? How do you know which one to go for?Your choice ultimately depends on your business goals, as this article will show you.  Demand generation is a strategy that attempts to drive interest and awareness of a [...]

Jun
15
email marketing

B2B Email Marketing Best Practices You Should Already Be Using

By Priscilla Achieng 

Email marketing remains a key mode of communication for businesses in the B2B space. No wonder several B2B businesses send emails at least once a month. The strategy is not unique to B2B firms since B2C marketers also connect with their customers with email.However, a common mistake with the email marketing strategy is the failure to differentiate between B2B and [...]

May
21
Marketing automation agency

Should You Use a Sales/Marketing Automation Agency or Purchase Directly?

By Priscilla Achieng 

Sales and marketing automation has become essential for business growth, with over 63% of managers planning to increase their budgets in the coming years. Automation facilitates business operations by improving productivity, efficiency, lead management, and eventually, driving conversions.Firms can purchase automation systems such as Sharpspring directly from the providers or work with agencies. It thus presents a common dilemma, especially [...]

May
21
Startup, small business

How To Scale Your Start-up With Inbound Marketing

By Priscilla Achieng 

Your start-up probably suffers from three major setbacks in the early stages: a small marketing budget, limited time, and workforce. These make it harder for you to scale and ramp up sales in the long run. Inbound marketing tactics are growing more popular among businesses and customers alike. So, you may be wondering, is it enough to get you the [...]

Mar
23
CRM

Does Your Business Have A CRM Strategy? Here Is Why You Should

By Priscilla Achieng 

A CRM strategy is critical for building a scalable, long-lasting, and successful business. It involves a plan implemented at every company level to help reduce costs, improve customer relationships, grow profit, and increase revenues. Every business, regardless of size, needs an effective CRM strategy. Without one, it will be difficult for your business to generate leads, nurture them, or retain them [...]

Mar
22
brand loyalty

5 Best Practices To Retain B2B Customers

By Priscilla Achieng 

Customer retention is equally as important (if not more) as customer acquisition. Why? A high customer churn rate can greatly hinder the growth of your B2B company. Studies show that companies that do not prioritize customer retention lose $136 billion per annum. It costs more to acquire new customers than to retain old ones. Rather than channeling all resources towards customer [...]