Jun
15
lead generation

Demand Generation vs. Lead Generation: Do You Have to Choose?

By Priscilla Achieng 

Demand generation and lead generation are vital elements of inbound marketing strategies —quite similar but inherently different. So, how do you differentiate between the two? How do you know which one to go for?Your choice ultimately depends on your business goals, as this article will show you.  Demand generation is a strategy that attempts to drive interest and awareness of a [...]

Jun
15
email marketing

B2B Email Marketing Best Practices You Should Already Be Using

By Priscilla Achieng 

Email marketing remains a key mode of communication for businesses in the B2B space. No wonder several B2B businesses send emails at least once a month. The strategy is not unique to B2B firms since B2C marketers also connect with their customers with email.However, a common mistake with the email marketing strategy is the failure to differentiate between B2B and [...]

May
21
Marketing automation agency

Should You Use a Sales/Marketing Automation Agency or Purchase Directly?

By Priscilla Achieng 

Sales and marketing automation has become essential for business growth, with over 63% of managers planning to increase their budgets in the coming years. Automation facilitates business operations by improving productivity, efficiency, lead management, and eventually, driving conversions.Firms can purchase automation systems such as Sharpspring directly from the providers or work with agencies. It thus presents a common dilemma, especially [...]

May
21
Startup, small business

How To Scale Your Start-up With Inbound Marketing

By Priscilla Achieng 

Your start-up probably suffers from three major setbacks in the early stages: a small marketing budget, limited time, and workforce. These make it harder for you to scale and ramp up sales in the long run. Inbound marketing tactics are growing more popular among businesses and customers alike. So, you may be wondering, is it enough to get you the [...]

Mar
23
CRM

Does Your Business Have A CRM Strategy? Here Is Why You Should

By Priscilla Achieng 

A CRM strategy is critical for building a scalable, long-lasting, and successful business. It involves a plan implemented at every company level to help reduce costs, improve customer relationships, grow profit, and increase revenues. Every business, regardless of size, needs an effective CRM strategy. Without one, it will be difficult for your business to generate leads, nurture them, or retain them [...]

Mar
22
brand loyalty

5 Best Practices To Retain B2B Customers

By Priscilla Achieng 

Customer retention is equally as important (if not more) as customer acquisition. Why? A high customer churn rate can greatly hinder the growth of your B2B company. Studies show that companies that do not prioritize customer retention lose $136 billion per annum. It costs more to acquire new customers than to retain old ones. Rather than channeling all resources towards customer [...]

Mar
11
email marketing

Why Do Emails Render Differently For Different Clients?

By Priscilla Achieng 

Sending emails is typically a hit-or-miss situation. You could spend ages crafting the perfect email, but as soon as it lands in the receiver's inbox, it is unrecognizable. Either it is misaligned images, or unformatted links, among others. A major factor here is that different systems interpret email code differently. So the issues boil down to: Limited standardization: There are [...]

Mar
8

How To Increase Productivity Of Sales And Marketing Teams

By Priscilla Achieng 

Your sales and marketing teams are the backbone of your lead management strategies. They remain solely responsible for attracting customers and converting them, through which your business generates revenue. As such, they ought to be your most productive departments.However, according to statistics, sales and marketing are some of the careers with the highest burnout rate. Usually, this is caused by low [...]

Mar
8
sales funnel

What Should You Include In Your Sales Funnel?

By Priscilla Achieng 

The sales funnel guides prospects from their first interaction with your business till they become paying customers. The roadmap usually covers SEO, content marketing, social media, and other channels. To build a successful sales strategy, you need a top-notch sales funnel. The right funnel will ensure the smooth transition of your leads to paying customers and increase revenue. Although a [...]

Mar
7
B2B sales

9 B2B Sales Strategies Your Business Should Be Using

By Priscilla Achieng 

B2B sales is no longer just transactional. Gone are the days when your well-crafted pitch about your products’ excellence would bring leads to your door in large numbers.  Now, individuals have access to loads of information to find the solutions they need. Furthermore, they are increasingly seeking connection-based rather than transactional interactions. As a result, winning B2B businesses have had [...]