Sep
17

Creating Marketing Emails For Inbound Funnels: How To Maximise ROI

By FunnelBud Content Team 

With inbound marketing funnels, emails are the primary means of communicating with prospects. They are also reportedly the most effective, with higher conversion rates. Yet even though email marketing is widely used and effective, many businesses still do not get the returns on investment they anticipate.  The key benchmarks include clickthrough rates and open rates among the target audience. Several [...]

Sep
15
Apple update

APPLE Update iOS 15: What Does It Mean For B2B Marketers?

By FunnelBud Content Team 

Apple is releasing the much-anticipated iOS update this September. And while it brings good news for customers, B2B marketers can't quite say the same.In earlier versions, marketers could track users through multiple tools and different data sets. They could identify critical information about users and then use that to target them with ads. Furthermore, some could then sell this data [...]

Sep
13
sales leads

7 Best Practices For Managing Your Sales Leads

By FunnelBud Content Team 

Lead management is essential for businesses seeking to increase their revenue. When done right, lead management generates multiple benefits, including higher sales volume and frequency. There are various ways your business can go about managing sales leads.  However, a general process starts from researching potential leads and ends in conversion or purchase. Depending on your business, you may have more [...]

Aug
20
Content,Marketing,Concept,With,Person,Using,A,Laptop,On,A

How To Implement a Content Plan With Your Marketing Automation System

By FunnelBud Content Team 

Content is the key ingredient of all your sales and marketing strategies. The difference between highly effective marketing campaigns and those that fail is the nature of the content they create.  Marketing content commonly takes the form of: Blog articles Social media posts Brochures Videos (guides and adverts) and many others Your prospects and customers find content through various channels [...]

Aug
20
Sales,Process,On,The,Metal,Gears,On,Black,Background.

How A Company Can Increase Sales With Sales Process Automation

By FunnelBud Content Team 

Sales automation is essential for businesses to improve their sales processes. They allow salespeople to shift from the traditional tedious lead management and communications tactics to more efficient methods. Statistics indicate that businesses adopting sales automation experience increased conversions and customer satisfaction, among others. McKinsey also suggested that currently, over 30% of sales activities can be automated. Better still, most of [...]

Aug
19
marketing automation, martech

7 Ways Marketing Automation and CRMs Streamline Your Processes

By FunnelBud Content Team 

Over 51% of businesses now use marketing automation software and many more plan to increase their automation budgets. Marketing teams derive multiple benefits from these tools, like generating and nurturing leads, often through integrations with other management software. Even though the systems can be quite costly in the short run, companies still opt for them because of the problems they [...]

Aug
19
marketing automation, martech

Selecting A Marketing Automation System? Here Is the One Requirement You Must Consider

By FunnelBud Content Team 

Marketing automation solutions allow business owners to streamline their sales and marketing activities effectively.They automate key activities like lead generation, lead scoring, email campaigns, among others, helping you complete them in the shortest time possible and at the lowest costs.Since automation systems are key to marketing and sales operations, you must choose the right platforms.To make the best choice, you [...]

Aug
3

What Essential Integrations Should Your CRM System Have?

By FunnelBud Content Team 

Finding the right CRM software can be time-consuming and challenging. There are multiple options on the market, each with its pros and cons.  Customer relationship is the key to driving conversions and sales for any business. However, a large pool of customers can be hard to contact and engage with.  So, CRM software helps companies to monitor and manage all [...]

Aug
2

How To Boost Your Sales Processes With Inbound Marketing Funnels

By FunnelBud Content Team 

Inbound marketing funnels are aimed at driving potential leads and customers to your business through content. This content attracts them, nurtures them through various processes, and eventually converts them into paying customers. In recent times, these funnels are a more dominant strategy for businesses mainly as a lead generation tactic and to increase conversions. However, inbound marketing funnels can also [...]

Aug
2

When Should You Use Inbound Marketing Funnels For Your Business?

By FunnelBud Content Team 

Inbound marketing funnels are the go-to strategy for businesses seeking to generate more leads and increase conversions.Consumers purchase behavior now revolves around online information and these inbound strategies present the opportunity for businesses to position themselves accordingly. Common marketing funnel types include blogs, webinars, videos, white papers, etc.Inbound marketing funnels have grown in popularity because they breed several benefits like;Low-cost [...]