Jun
6
Business,,Technology,,Internet,And,Network,Concept.,Digital,Marketing,Content,Planning

How to Use Marketing Automation to Boost Your B2B Lead Generation Processes

By FunnelBud Content Team 

Marketing automation has become an integral part of B2B sales and marketing for most companies.  The ability for marketers to simplify their work by using data analytics to streamline tasks and processes has yielded better and more accurate results for: Lead generation – attracting prospective customers to check out your products. Lead qualification – identifying which prospects have higher potential [...]

Jun
6
Global,Business,Concept.,Management,Strategy.,Staff,Meeting.,Business,Communication.,Human

9 Tips For Choosing The Right Marketing Automation Agency

By FunnelBud Content Team 

Marketing automation tools help your business conduct digital marketing tasks like emails, social media management, customer relationship management, etc.  Whereas many businesses are adopting marketing automation, they still battle with multiple post-purchase difficulties. Implementing marketing automation software comes with several challenges and costs, hence the need for marketing automation agencies. Full-stack agencies like FunnelBud take the load off this process [...]

May
27
Crm,Customer,Relationship,Management,For,Business,Sales,Marketing,System,Concept

CRM or Spreadsheets? Why CRM Is Better for Your Business

By FunnelBud Content Team 

Should I get Customer Relationship Management (CRM) software, or will Spreadsheets work just fine? Such is a common dilemma that business owners constantly battle with.Spreadsheets are cheaper and work perfectly for small businesses. But as a company grows, you may need something more advanced. This article will show the difference between CRM and Spreadsheets and why the former is better for your [...]

May
19
marketing-automation

Why Your Company Needs to Use Marketing Automation

By FunnelBud Content Team 

Over 75% of B2B companies intend to adopt marketing automation in 2021. Also, over 80% of top-performing businesses have adopted marketing automation software in the past year. These trends show that it is becoming a must-have for companies of different sizes.What is marketing automation?Marketing automation refers to the use of systems or software to automate marketing activities. Since most marketing [...]

May
19
website performance

How to Improve Website Performance [8 Easy Steps]

By FunnelBud Content Team 

Website performance is an essential element of user experience. Over 25% of customers leave websites that take too long to load, and 46% do not revisit. They are also less likely to purchase. Furthermore, Google now considers website user experience as a critical factor for ranking websites. Therefore, poor website performance results in high bounce rates, low traffic, and overall low [...]

May
18
Business,,Blogging,,Technology,And,People,Concept,-,Businessman,With,Internet

How To Write Good Business Blog Posts In-house

By FunnelBud Content Team 

Blogging is still a lucrative way for businesses to draw traffic and increase engagement. Over 77% of customers read blogs to find solutions. So, by writing business blogs, companies can give customers these answers and therefore establish themselves as an authority. However, several businesses still report this strategy as being ineffective, mainly because of poor strategy. Furthermore, they do not have [...]

May
14
lead scoring

Why Lead Scoring Is Important For B2B Businesses

By FunnelBud Content Team 

Many B2B businesses have mastered the art of using lead scoring in their marketing and sales processes. It plays a massive role in achieving the much-needed conversions.  However, several businesses still struggle with utilising this technique. The result is that marketing and sales teams lose out on quality leads because they spend too much time with bad ones.  Picture a [...]

Apr
30
MarTech, Humanoid,Robot,With,A,Notebook,And,A,Growing,Candle,Stick

8 Marketing Automation Trends that your business should know about

By FunnelBud Content Team 

Marketing automation continues to be a top priority for businesses in 2021. Over 53% of marketers report adopting automation in the last year. About 75% of companies also record an increase in efficiency from using marketing automation. Marketing automation mainly frees your team from the hassle of repetitive tasks. It is also a great way to increase leads and overall [...]

Apr
26
lead nurturing

How To Write High Converting Nurturing Emails For Qualifying Leads

By Gaurav Jagiasi 

Email is a powerful marketing tool, and it is not dead, not by a long shot. Even with the introduction of new marketing tools, that make the email seem less trendy, it still remains very powerful. Note that a significant percentage of online activities require an email to be carried out.Millions of emails are sent out daily by online marketers, [...]

Apr
26
behavioral triggers

How to Supercharge Your Marketing Process Using Behavioral Triggers

By Gaurav Jagiasi 

Behavioral marketing triggers are the secret ingredient to boost your marketing efforts. Several experts refer to them as the low-hanging fruit of marketing automation. But what is behavioral marketing? Using behavioral marketing involves targeting customers with messages based on their past behaviors or actions. It helps you to identify the best times to send messages to your audience. These methods [...]