Marketing funnels 101 - The basics

By FunnelBud 

Get visits, convert them into leads, follow up and qualify automatically.Why marketing funnels? A marketing funnel is an automated process that acquires visitors, converts them into leads, follows up with relevant material, and depending on the lead's behavior, qualifies them into a ready-to-sell lead.It's basically content marketing but put together into a flow that automates your marketing.It also gives you a systematic [...].

Sep
27

The different types of CRM and what makes them different

By FunnelBud 

There are lots of CRM systems on the market, but beyond the common features that all systems have, such as a sales board, deals and contact database, it can be difficult to know which one to choose. Some have pricing based on modules, others have ready-made packages to choose from, so how do you navigate that jungle? In this article, we look at the two [...].

Sep
27

Cool CRM features for Swedish B2B companies

By FunnelBud 

Today, CRM systems and their most basic functions are well known: sales boards, deals, reports and to-do tasks. But, what other features are there that you might not know? Here we go through 7 you will find in both FunnelBud Flow and some other CRM systems. 1. See the contact's activity on your websiteMany CRM systems allow you to see which pages a contact visits on your website. [...]

Sep
13

What should you consider when choosing a content agency as a small business?

By FunnelBud 

Have you thought about setting up a content agency but have no idea where to start? It can seem complicated and the questions are many. Who do you choose? What should you consider? What are the different types of agencies? In this post, we will go through some tips to consider when choosing a content agency as a small business. What [...]

Christmas
25

Why so many businesses fail in their email marketing efforts

By FunnelBud 

You probably know it: email marketing, such as newsletters and email loops, is one of the most important ways to increase sales. Even in this age of ads and social media, email marketing still has a high ROI because you can send out your campaigns directly to those who actually agreed to receive information from you. Can it get any better? It sounds amazing [...].

Christmas
17

4 automations that save time and keep things tidy

By FunnelBud 

Automations for both marketing and sales can save you time, make sure no tasks are missed, and ensure that all information is sent out. Here are 4 automations you should have set up (available as ready-made templates in FunnelBud Flow)Webinar registrationSetting up an automation for the entire webinar process is an easy way to save time. A good basic automation can [...].

Christmas
5

7 steps to create a good email loop 

By FunnelBud 

Email loops are great for keeping in touch with potential customers and building trust and converting prospects who would otherwise go to a competitor. In short, it involves sending out a number of pre-set emails over a period of time to achieve a specific goal, such as selling your services or staying top-of-mind with a business opportunity .

Jun
26

Where does your sales team spend the most time?

By FunnelBud 

IntroductionFor many companies, the sales process can seem like a black hole: what actually happens there? What do salespeople spend time on? What do they do for each customer? It's a complex system of steps and tasks, and at worst, each salesperson has their own method and steps they follow. This makes it even more difficult to get an overview. But why do [...].

Jun
19

Guide: How to get started with Inbound Marketing

By FunnelBud 

Inbound marketing has revolutionized the way businesses approach potential customers. Unlike traditional outbound marketing such as advertising, inbound marketing is about organically attracting customers to you. It's a strategy that attracts people by offering valuable content and experiences tailored to their needs and interests. If you are about to dive into the world [...].

Jun
13

Make your account-based marketing strategy more effective today

By FunnelBud 

In today's marketing landscape, there are many different strategies to choose from. One such strategy is Account Based Marketing, or ABM. ABM is a strategy where marketing and sales work together to create personalized buying experiences for a select group of customers. Let's dive into ways to make your account-based marketing strategy more effective today. Which companies should use ABM? ABM marketing [...].