Cool CRM features for Swedish B2B companies

Today, CRM systems and their most basic features are well known: sales boards, deals, reports and to-do tasks. But, what other features are there that you might not know? Here we go through 7 you can find in both FunnelBud Flow and some other CRM systems. 

1. view the contact's activity on your website

Many CRM systems allow you to see which pages a contact visits on the website. This is valuable for both sales and marketing who get more information about what the person is interested in. 

 2. See which links a contact clicks

Whether it's marketing sending out an offer or sales sending out a quote, you probably want to know if, and who, clicked on the link. You can do this in many CRM systems and some also allow you to create automations based on the contact's behavior so you can send out a notification to a salesperson, for example.

 3. Automatically create a new contact when someone calls you. 

In FunnelBud Flow, a contact is automatically created if they call you. This saves time and ensures no leads are forgotten or fall through the cracks. Plus, the system tags where they come from so you can see which marketing channels work best.

 4. Create campaign reports for both forms and calls.

In FunnelBud Flow, you can create reports on which marketing campaigns are working best and they include both leads received via forms and leads that call you directly. So whether it's a newspaper ad or digital campaign, you get an overview of the results.

 5. Provide personalized offers directly to the contact when they call you.

Whether it's your latest offer or opening hours, you can set up a voicemail in FunnelBud Flow that plays to the contact when they call you. Give the right information and a good first impression right away. 

 6. be notified immediately when someone fills in a form.

Most CRM systems allow you to receive an email notification when someone fills out a form so you can follow up. In FunnelBud Flow, you can also receive an automated call with a voice message letting you know that someone wants to get in touch with you. This allows you to respond more quickly to important messages.

 7. cold email automations

Some CRM systems allow you to send out cold emails and even set up automations with follow-up emails, autoresponders or pre-set messages. This makes it easier to run prospecting campaigns when everything goes out directly from your CRM system.

ABOUT THE AUTHOR

FunnelBud

Learn more about inbound marketing and CRM