How email marketing can supercharge your inbound strategy

Emails are still the number one mode of communication, especially with B2B businesses. They provide multiple benefits for relatively small investments. However, lately, they are receiving bad PR,

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5 Lead Nurturing Strategies Your Business Should Adopt Today

80% of your leads are not ready to buy from you the first time. However, lead nurturing helps you connect with prospects at every stage of the buyer

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Which Type of Landing Pages Should Your Business Use?

A landing page is a source to gather the contact information in exchange for an offer in the website and digital marketing context. These offers can be of

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Inbound vs. Outbound Sales Strategy: What is The Difference, And Which is Better?

The success of your marketing campaign will largely depend on your sales strategy. Typically, these would be either inbound or outbound strategies.  Sales strategies shape your plan of

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How Can You Increase The ROI on Lead Management Investment?

Lead management isn’t just about attracting multiple prospects into your pipeline. If your processes do not yield any tangible business results, you are simply wasting resources. Low returns

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Creating Marketing Emails For Inbound Funnels: How To Maximise ROI

With inbound marketing funnels, emails are the primary means of communicating with prospects. They are also reportedly the most effective, with higher conversion rates. Yet even though email

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APPLE Update iOS 15: What Does It Mean For B2B Marketers?

Apple is releasing the much-anticipated iOS update this September. And while it brings good news for customers, B2B marketers can't quite say the same.In earlier versions, marketers could

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7 Best Practices For Managing Your Sales Leads

Lead management is essential for businesses seeking to increase their revenue. When done right, lead management generates multiple benefits, including higher sales volume and frequency. There are various

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How To Implement a Content Plan With Your Marketing Automation System

Content is the key ingredient of all your sales and marketing strategies. The difference between highly effective marketing campaigns and those that fail is the nature of the

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How A Company Can Increase Sales With Sales Process Automation

Sales automation is essential for businesses to improve their sales processes. They allow salespeople to shift from the traditional tedious lead management and communications tactics to more efficient

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