Understanding the concept of structuring in the context of sales and lead management is crucial to the success of any business. Structuring refers to organizing tasks and processes in a systematic way.
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Best practices for B2B lead nurturing: Examples and actionable steps
IntroductionTurning prospects and potential customers into paying customers is a central goal in B2B marketing, and a key component of this process is lead nurturing. By understanding and
3 mistakes salespeople make when using CRM systems
A CRM system helps companies to synchronize and keep track of all deals and what salespeople are doing. You have all communications in one place, important information about each customer
5 ways marketing automation can save time and resources for SMEs
With the ability to automate many of the tasks that have traditionally required a lot of time and effort, small and medium-sized businesses with a need to leverage
5 tips on how to create landing pages that convert
Introduction: In today's competitive digital landscape, creating landing pages that convert is crucial for any business to generate leads and increase sales. A well-designed landing page can
The most common mistakes to avoid when implementing marketing automation
Marketing automation is part of most digital marketing platforms today and can revolutionize the way companies market their products and services. By automating processes, companies can save
What is Marketing Automation?
Marketing automation is a powerful technology that has become increasingly popular in digital marketing. By automating various marketing processes, companies can streamline their workflows, improve the customer experience, and drive increased revenue.
What is a CRM system and why is it important for your business?
Finding new customers and increasing sales is central to the survival and growth of any business. But how can you achieve these goals effectively?
When love alone is not enough
Some lessons are more costly than others. Our partner, Thomas Nordén, got one on the expensive side the first time he bought a Marketing Automation system. I came into contact