You probably know it: email marketing, such as newsletters and email loops, is one of the most important ways to increase sales. Even in these days of ads and social media

Inbound marketing has revolutionized the way businesses approach potential customers. Unlike traditional outbound marketing such as advertising, inbound marketing is about organically attracting customers.

IntroductionTurning prospects and potential customers into paying customers is a central goal in B2B marketing, and a key component of this process is lead nurturing. By understanding and

Now SharpSpring is releasing personas to help you send the right message to the right person.What is a persona? A persona is a fictional representation of your buyer. It helps you

Digital marketing can, in 9 out of 10 cases, be simplified to three simple processes: inbound marketing, lead nurturing and digital sales campaigns.

When I started blogging for marketing purposes (to drive traffic and leads to my employer) almost 10 years ago, there weren't many other people doing it.

How can you best attract customers to your pages? One thing is certain: customers are not looking for your solutions. The vast majority probably don't know about

For the most successful marketers, the answer to the question "what is marketing" is radically different from the rest. That answer allows some marketers to get only "OK" results, while