Yusuf helps companies use Marketing Automation to grow B2B sales. In his career, he has generated $20M inbound pipeline and built a sales team and sales process that closed $2M in revenue. As a certified consultant in Hubspot and Pardot, Yusuf saw the need for better services at a lower cost. Today, he offers just that to Swedish companies, using SharpSpring's revolutionary Marketing Automation-system.
By Yusuf Young | FunnelBud , Inbound Marketing
I remember how we, in the summer of 2018, were both excited and nervous to have signed ILT, then one of our largest clients. Alexandra Blomberg, today Commercial Director at ILT, and the team at ILT had just launched their new service, Polyglutt, in Sweden and had high ambitions. We loved the service – a digital tool […]
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By Yusuf Young | Inbound Marketing , Sales , SharpSpring
A successful B2B sales strategy is a set of activities that let you capture and hold the attention of your prospective customers until the close.Some of the questions contained in the broad term “B2B Sales Strategy” are:How should you reach your prospective customers?How should you approach them and who should you talk to?What should you […]
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By Yusuf Young | CRM
Can CRM be integrated with ERP?Yes! And CRM ERP integration can do wonders for your business by streamlining your processes, improving quality of delivery, and reducing operational costs.But it can also be quite complex, and there’s no standard way that fits all businesses. After helping over 60 clients implement SharpSpring CRM, we’ve realized that many businesses […]
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By Yusuf Young | Inbound Marketing , Marketing , Marketing Automation
Do you need a marketing automation agency? I believe so!But not in the way you might think I mean.There are many different types of agencies out there. They have different sets of skills you can utilize. And they all work differently with you. Some might prefer time-limited projects while others want a retainer. Some prefer […]
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By Yusuf Young | CRM , Marketing Automation
Here’s a dilemma for any sales manager:If you have a well defined sales process, your reps are probably spending most of their time on admin rather than selling.If you don’t have a well defined sales process – well, you should!Here are some common problems in both scenarios:For those who try to implement a sales process:It […]
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By Yusuf Young | CRM , Marketing
What is CRM email marketing?Most B2B companies send out a newsletter. If you’re a marketer, do you know whether the people you are sending those newsletters to are already in a conversation with your salespeople, and what they’re interested in?Conversely, if you’re in sales and you add a contact to your CRM, do you know […]
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By Yusuf Young | Marketing , Marketing Automation
Table of contents: From Universe to Maximized Customers: Your basic sales process How to improve ROI: Tactics for each stage Stage 1 – Reaching out to the Universe: How to get more leads Stage 2 – Leveraging Promoters: Building a brand to get referrals Stage 3 – Qualifying Early Leads: How to create sales-ready leads […]
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By Yusuf Young | FunnelBud , Inbound Marketing , Marketing , Marketing Automation
What Marketing Automation ROI can you expect? Is marketing automation software worth the investment? As one of SharpSpring’s leading agencies, we’ve helped over 70 clients implement marketing automation and CRM processes that help them get more sales. Not only SharpSpring, but also HubSpot and Pardot. So were the investments worth it? What Is Return on […]
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By Yusuf Young | Inbound Marketing , Inbound Marketing
You’ve probably heard about “the marketing funnel” and how clients go from awareness, through consideration, to decision. But what is this “funnel” exactly and how do you build it in practice? What is “the marketing funnel”? There’s a lot of talk about “the marketing funnel” and how your visitors go through this supposed funnel towards […]
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By Yusuf Young | Inbound Marketing , Marketing Automation
I often meet companies who want to get started with Inbound Marketing and Marketing Automation but don’t know how. What should they actually do and in which order? Based on my personal experience of helping over 30 companies implement a comprehensive Inbound Marketing strategy with both HubSpot and SharpSpring, and my team’s experience of helping another […]
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