I often meet companies that want to start with Inbound Marketing and Marketing Automation, but are not sure how. What should be done and in what order? Therefore, I will
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- Author: Yusuf Young
Marketing Automation: The 4 peripheral costs and how to get ROI
Why do so many companies fail to get ROI from their Marketing Automation system? We asked ourselves this question a few years ago, when we were Marketing Automation consultants. At
Choosing marketing automation? Consider this.
If you are choosing a marketing automation system, you may be familiar with the graph below. It is a picture of the nearly 300 systems available on the market today:And number of systems
SharpSpring releases personas: the right content for the right person!
Now SharpSpring is releasing personas to help you send the right message to the right person.What is a persona? A persona is a fictional representation of your buyer. It helps you
Which marketing activities are best outsourced? Three tips.
Marketing consists of three types of activities: Strategy Projects Recurring activities All three can be outsourced depending on your needs, but outsourcing works differently depending on which of the three types of activities you choose.
Sharpspring releases new blogging tool and landing pages
One of the most annoying things marketers do with tools like Hubspot and Pardot is that they are like big toolboxes. You have to jump between different parts of the
The three processes of digital marketing
Digital marketing can, in 9 out of 10 cases, be simplified to three simple processes: inbound marketing, lead nurturing and digital sales campaigns.
How to get more leads through social media
Social media to get leads is not difficult. There are many consultants out there who try to make social media seem complicated, almost unattainable. Of course they do! They
How Marketing Automation Funnels help you sell
What is a marketing automation funnel? When you want answers today, you go to Google. From CXOs of global corporations to employees at the bottom of the hierarchy, if you understand
How to get traffic and leads through blogging
When I started blogging for marketing purposes (to drive traffic and leads to my employer) almost 10 years ago, there weren't many other people doing it.