ERP vs CRM: What is the difference?

Enterprise resource planning (ERP) and Customer Relationship Management (CRM) systems come top of mind for businesses seeking to automate their processes.The two software systems share lots of similarities

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Outbound vs. Inbound marketing and sales tools

Is your product and industry best suited for an inbound or outbound approach? That’s what most people ask themselves. But actually, that’s the wrong question! In this article,

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How ILT went from one to five countries in 12 months

I remember how we, in the summer of 2018, were both excited and nervous to have signed ILT, then one of our largest clients. Alexandra Blomberg, today Commercial

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Create a winning B2B Sales Strategy by solving your customers’ jobs

A successful B2B sales strategy is a set of activities that let you capture and hold the attention of your prospective customers until the close.Some of the questions

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CRM ERP Integration: How does it work and should you do it

Can CRM be integrated with ERP? Yes! And CRM ERP integration can do wonders for your business by streamlining your processes, improving quality of delivery, and reducing operational

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How to use a Marketing Automation Agency to be the best you can be

Do you need a marketing automation agency? I believe so! But not in the way you might think I mean. There are many different types of agencies out

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Why sales automation is the future of CRM

Here’s a dilemma for any sales manager:If you have a well defined sales process, your reps are probably spending most of their time on admin rather than selling.If

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5 ways CRM and Email Marketing work together

What is CRM email marketing?Most B2B companies send out a newsletter. If you’re a marketer, do you know whether the people you are sending those newsletters to are

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How to recoup the ROI of your Marketing Automation investment

Table of contents:From Universe to Maximized Customers: Your basic sales processHow to improve ROI: Tactics for each stageStage 1 - Reaching out to the Universe: How to get

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3 perspectives on Marketing Automation ROI

What Marketing Automation ROI can you expect? Is marketing automation software worth the investment?  As one of SharpSpring’s leading agencies, we’ve helped over 70 clients implement marketing automation

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