Get visits, convert to leads, follow up and qualify automatically.
Why marketing funnels?
A marketing funnel is an automated process that acquires visitors, converts them into leads, follows up with relevant material, and depending on the lead's behavior, qualifies them into a sales-ready lead.
It's basically content marketing but put together in a flow that automates your marketing.
It also gives you a systematic method for testing, finding and optimizing content.
How a marketing funnel works
A marketing funnel is a composite flow made up of these components, all revolving around a selected topic:
- Blog posts on the topic
- Social media posts that link to these blog posts
- A deeper insight-based content around the topic on a landing page
- A follow-up email marketing flow related to the above content
- A case study of a customer who used the insights you have described above.
If you put the above into a flow, you get a marketing funnel:
The whole marketing funnel is about a specific topic. But the further left you go, the more customer-focused it becomes (i.e. it's about customers' problems). And the further to the right you go, the more solution-focused it becomes (i.e. it's about your solutions).
The left-hand side captures interest. Social media posts (especially sponsored ones, which you can target) capture interest proactively. Blog posts capture interest reactively, as they are focused on related problems that your target audience is experiencing and thus searching for.
The content of your blog posts is based on your customers' perceived symptoms, giving them insights that position your solution in the context of those symptoms.
The first deeper content is based entirely on the insights.
And the subsequent emails, which link to your case study, are based on how your solution can be used to apply these insights.
Thus, your marketing funnel is based on symptoms that your target audience experiences, and connects these symptoms to your solution. The flow feels natural and is always relevant.
