By Sheryll Chua | Webinars
Event marketing is one of the most important marketing strategies for both B2B and B2C industries. Live events proved to be an effective avenue to facilitate a special connection with your audience that other forms of marketing cannot do. It allows businesses to have direct interactions with event attendees, boost engagement, deepen connections, and leave […]
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By Uttam Kumar Gurung | Inbound Marketing , Marketing
Wondering how to make your landing pages more effective?In this post, I’m going to share how to make landing pages more effective in your marketing campaigns and various aspects you need to consider when building them. But before I do that, let me take you through some landing page basics.In marketing terms, a landing page […]
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By Yusuf Young | Inbound Marketing , Sales , SharpSpring
A successful B2B sales strategy is a set of activities that let you capture and hold the attention of your prospective customers until the close.Some of the questions contained in the broad term “B2B Sales Strategy” are:How should you reach your prospective customers?How should you approach them and who should you talk to?What should you […]
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By Sheryll Chua | Marketing , Marketing Automation , Marketing technology
What is the buyer’s journey? A buyer’s journey is the process a buyer goes through, which eventually leads to a purchase. Each customer is unique and has a different reason for why they purchase a product or a service, but a majority of them go through a similar journey. For B2B teams, the buyer’s journey can be […]
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By Denis Muhuri | CRM , FunnelBud , Marketing Automation , Marketing technology , SharpSpring
Thinking about improving your B2B sales figures?Increasing B2B sales for a B2B company requires the use of a different set of tactics compared to those used by B2C companies. This is because the B2B sales process is normally characterized by a long sales cycle, products with high price points, and having to deal with different […]
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By Gaurav Jagiasi | Marketing Automation
In today’s fast-paced sales environment, millions of potential buyers can find your business online. As you step up your marketing efforts and increase your online presence, a steady flow of leads, interested in your brand starts coming in! If you’re using marketing automation and a CRM, your amazing content is constantly feeding your funnel, and […]
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By Marie Vitkova | FunnelBud , Inbound Marketing , Marketing , Marketing Automation , SharpSpring
If you work in marketing, chances are a great deal of your job consists of repetitive tasks, and there’s never enough time to do everything. But what if you could automate some of these processes? That’s what automation software is for.What is marketing automation software?Marketing automation is a system that uses pre-set processes to streamline […]
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By Bahar Hasanogullari | Marketing , Marketing Automation
What is Marketing Automation used for? Short version:To communicate effectively on a large scaleTo streamline repetitive and manual processesLonger version:Marketing automation refers to the use of software platforms to automate certain marketing tasks and make your marketing efforts more effective. Marketing automation can help to personalise communication with users based on their actions, so that you […]
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By Sheryll Chua | Marketing
Chances are you’ve heard of Net Promoter Score or NPS for short. If you’ve taken a survey that asked “How likely are you to recommend product/service/company to a friend or colleague?” then you have answered the quintessential NPS question.According to Fred Reichheld, who developed the concept of NPS, measuring and analyzing the “likelihood to recommend” […]
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By Gaurav Jagiasi | FunnelBud
One of the most dynamic shifts in the global work culture has been the rise of working from home. Due to the COVID19 crisis, companies worldwide have realized that office spaces are not essential to running most businesses. However, working from home has its own challenges and there is no denying that this is a […]
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