By Sheryll Chua | Marketing , Marketing Automation , Marketing technology
What is the buyer’s journey? A buyer’s journey is the process a buyer goes through, which eventually leads to a purchase. Each customer is unique and has a different reason for why they purchase a product or a service, but a majority of them go through a similar journey. For B2B teams, the buyer’s journey can be […]
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By Denis Muhuri | CRM , FunnelBud , Marketing Automation , Marketing technology , SharpSpring
Thinking about improving your B2B sales figures?Increasing B2B sales for a B2B company requires the use of a different set of tactics compared to those used by B2C companies. This is because the B2B sales process is normally characterized by a long sales cycle, products with high price points, and having to deal with different […]
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By Gaurav Jagiasi | Marketing Automation
In today’s fast-paced sales environment, millions of potential buyers can find your business online. As you step up your marketing efforts and increase your online presence, a steady flow of leads, interested in your brand starts coming in! If you’re using marketing automation and a CRM, your amazing content is constantly feeding your funnel, and […]
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By Marie Vitkova | FunnelBud , Inbound Marketing , Marketing , Marketing Automation , SharpSpring
If you work in marketing, chances are a great deal of your job consists of repetitive tasks, and there’s never enough time to do everything. But what if you could automate some of these processes? That’s what automation software is for.What is marketing automation software?Marketing automation is a system that uses pre-set processes to streamline […]
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By Bahar Hasanogullari | Marketing , Marketing Automation
What is Marketing Automation used for? Short version:To communicate effectively on a large scaleTo streamline repetitive and manual processesLonger version:Marketing automation refers to the use of software platforms to automate certain marketing tasks and make your marketing efforts more effective. Marketing automation can help to personalise communication with users based on their actions, so that you […]
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By Sheryll Chua | Marketing
Chances are you’ve heard of Net Promoter Score or NPS for short. If you’ve taken a survey that asked “How likely are you to recommend product/service/company to a friend or colleague?” then you have answered the quintessential NPS question.According to Fred Reichheld, who developed the concept of NPS, measuring and analyzing the “likelihood to recommend” […]
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By Gaurav Jagiasi | FunnelBud
One of the most dynamic shifts in the global work culture has been the rise of working from home. Due to the COVID19 crisis, companies worldwide have realized that office spaces are not essential to running most businesses. However, working from home has its own challenges and there is no denying that this is a […]
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By Sheryll Chua | Marketing
The Foot in the Door technique is a persuasion strategy often used in marketing and sales. It works based on the principle of compliance and consistency that suggests that if a person complies with the small request in the beginning, that person will likely agree to a larger request later on.A classic example is a […]
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By Denis Muhuri | Advertising , Marketing , Retargeting
Advertising plays an important role in most businesses’ marketing strategy but did you know that 98% of the visitors drawn in from your advertising efforts leave without ever taking any action?Left untouched, this 98% of web traffic that you have already paid for may be lost for good! This is where retargeting comes in – […]
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By Yusuf Young | CRM
Can CRM be integrated with ERP?Yes! And CRM ERP integration can do wonders for your business by streamlining your processes, improving quality of delivery, and reducing operational costs.But it can also be quite complex, and there’s no standard way that fits all businesses. After helping over 60 clients implement SharpSpring CRM, we’ve realized that many businesses […]
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