Get visits, convert to leads, follow up, and qualify automatically.
Why marketing funnels?
A marketing funnel is an automated process that acquires visitors, converts them into leads, follows up with relevant material, and, depending on the lead's behavior, qualifies them as a sales-ready lead.
It is essentially content marketing, but put together into a flow that automates your marketing.
It also provides you with a systematic method for testing, finding, and optimizing content.
How a marketing funnel works
A marketing funnel is a structured flow consisting of these components, where everything revolves around a selected topic:
- Blog posts on the topic
- Social media posts linking to these blog posts
- Deeper insight-based content on the topic on a landing page
- A follow-up email marketing flow related to the above content
- A case study about a customer who has used the insights you wrote about above
Put the above together into a flow and you get a marketing funnel:
The entire marketing funnel is about a specific topic. But the further to the left you go, the more customer-focused it becomes (i.e., it's about your customers' problems). And the further to the right you go, the more solution-focused it becomes (i.e., it's about your solutions).
The left side captures interest. Social media posts (especially sponsored ones, which you can target) capture interest proactively. Blog posts capture interest reactively, as they focus on related problems that your target audience experiences and therefore searches for.
The content of your blog posts is based on your customers' perceived symptoms, and provides them with insights that position your solution in relation to these symptoms.
The first deeper content is based entirely on insights.
And the subsequent emails, which link to your case study, are based on how your solution can be used to apply these insights.
Your marketing funnel is thus based on symptoms experienced by your target group, linking these symptoms to your solution. The flow feels natural and is relevant throughout.
