Smart marketing is first attracting visitors by talking about their symptoms and then getting those visitors to see their symptoms from a whole new angle, with you as the best solution. But how does smarter marketing accomplish this time and time again without too much effort? Those marketers who understand the psychology and processes that make this happen play in [...].
How to attract customers via the internet by talking about symptoms
By Yusuf Young
How can you best attract customers to your site? One thing is certain: customers are not looking for your solutions. The vast majority probably don't know that the types of solutions you sell exist. Even worse, they probably don't even know that they suffer from the problems you solve.Why not attract customers by [...].
What is marketing?
By Yusuf Young
For the most successful marketers, the answer to the question "what is marketing" is radically different from the rest. That answer causes some marketers to get only "OK" results, while others get great results.To understand the answer (which is at the end of this blog post), we first need to understand how marketing relates to sales.What does a marketer do compared to a salesperson ?
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