What is a marketing automation funnel? These days, when people want answers, they turn to Google—from CXOs at global companies to employees at the bottom of the hierarchy. If you understand your customers’ search behavior, you can create customized marketing automation funnels to capture and sell to these individuals. How do you do this? Read more. Step 1: Attract your target audience [...]
How to get traffic and leads through blogging
By Yusuf Young
When I started blogging for marketing purposes (to drive traffic and leads to my employer) nearly 10 years ago, not many others were doing it. Today, things look very different. According to the Content Marketing Institute, B2B marketers now allocate 28% of their budget to content marketing. And blogging is a very important component of content marketing. The most [...]
How smart marketing wins over bigger competitors
By Yusuf Young
Smart marketing involves first attracting visitors by addressing their symptoms, and then helping those visitors see their symptoms from a completely new perspective—with you as the best solution. But how can you use smarter marketing to achieve this time and time again without too much effort? The marketers who understand the psychology and processes that make this happen play [...]
How to attract customers via the internet by talking about symptoms
By Yusuf Young
What’s the best way to attract customers to your website? One thing is certain: Customers aren’t out there actively searching for your solutions. Most of them probably don’t even know that the kinds of solutions you sell exist. Even worse—they probably don’t even realize they’re facing the problems you solve. Why you aren’t attracting customers [...]
What is marketing?
By Yusuf Young
For the most successful marketers, the answer to the question “What is marketing?” is radically different from that of everyone else. That answer is what causes some marketers to achieve only “OK” results, while others achieve fantastic results. To understand the answer (which is at the end of this blog post), we first need to understand how marketing relates to sales. What does a marketer do compared to a salesperson? [...]
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