SharpSpring is now releasing personas, which will assist you in sending the right message to the right person.
What is a persona?
A persona is a fictional representation of your buyer. It helps you and your team create the right message that resonates with your personas.
With SharpSpring, you no longer need to have personas as just a list of attributes—you can use personas in your communications, both in emails and landing pages.
Each contact you have is assigned a persona, either via form fields where they choose how they would describe themselves, or via automations.
When you send emails or when the same contact visits your landing page, you can show different content to different personas.
How do personas help me sell?
When selling, it is important to have the right message for the right person. For example, you talk to the IT director about the benefits for the IT environment, while you talk to the CFO about the savings that can be made.
Now you can do the same thing in your marketing. The same email highlights different benefits depending on who reads the email or who visits your website.
With personas, you can take your marketing to the next level, with personalized content for each individual. Let us show you what the system can do for you!
