SEO optimization 

SEO optimization so the right keywords appear on search engines for the right people. Get more visits, leads and customers.

The basics of SEO optimization

SEO optimization is a marketplace where different websites compete to appear on search engines for the right searches. The search engines (such as Google) are mediators that try to understand which pages respond best to different searches.

In the past, technical knowledge could convince search engines that you had the best answers. Today, actual good answers are required.

Search engines are looking more and more at the content of pages, their meaning and significance. But also how the pages affect searchers. Do searchers change their search behavior after reading your pages? If so, you will rank higher.

For you, this means that SEO techniques become less important, while your actual content becomes more important. The content that helps searchers get the best answers compared to other websites is the most visible.

Therefore, in order to succeed in search engine optimization, you need to

1. Understand what questions your target audience is asking
2. Understand which of these questions they don't get good answers to from other websites
3. Understand how you can answer these questions better than other websites.

Search engine optimization: Step by step

How can you understand what questions your audience is asking, where they are not getting good answers from others, and how you can respond better?

1. List relevant searches your target audience might have. Think in terms of problems you address, not solutions or products. What would you search for if you had these problems but didn't know that products or services to solve them exist? List as many as you can.
2. Write many articles about these problems and solutions. Create new pages on your website (either articles or blog) where each page is an article addressing one of these problems. Aim for at least 20 pages where each page responds to a problem and search. Broaden and try to cover as many different problems as you can.
3. Find high potential search queries. Google Search Console shows for which searches Google displayed your pages. It also shows the position of your page and how many people have seen it on Google. If you are at the bottom but have been seen by many people, it indicates that pages ahead of you do not have satisfactory answers.

With this method, you don't have to guess. You see what your audience is actually searching for, where you actually rank, and where you can actually win and get lots of visits.

We help you with search engine optimization

At FunnelBud, we help B2B companies to appear on Google, capture leads, and process leads with marketing automation systems. Read more about our offer and the price for SEO below.