What is Content Marketing? 

Content Marketing is the new way to sell. With Content Marketing you get more leads, convince, and sell. Learn about our Content Marketing method below.

Today, almost every sales process starts with content marketing. The customer finds you somehow and usually reads your website first. From there, they quickly get an idea of who you are and decide whether to proceed or leave.

Therefore, if you want to improve your sales process, good content is a key ingredient.

If you do a good job, you can get new customers through your content.

1. Targeted content allows customers searching for their problems online to find you.
2. Good content spreads on social media and reaches more people.
3. You gain the trust of visitors with a well-executed content strategy on your own channels (e.g. website and blog).
4. You capture the visitor through landing pages where you offer in-depth content.
5. You follow up with targeted content via email
6. Sellers follow up with content as part of their sales process

Content is thus a vital part of the entire buying journey. Good content marketing is therefore one of the most important ingredients in your sales process.

Different types of content for marketing

The different types of content can be illustrated through our concept of the "Content Marketing Funnel" as shown below:

Our Content Marketing Funnel consists of three parts with three different purposes: get visits -> get leads -> sell. Below we describe each part.

Our approach to Content Marketing

We at FunnelBud offer Content Marketing in collaboration with some of Stockholm's best B2B agencies. A standard approach looks like this:

1. Matching: We match you with one of our Content Markeing partners that best suits you based on your customers, your industry and your budget.
2. Strategy: Together with our partners, we form a working group and hold a number of workshops to develop target audience descriptions and plan which Content Marketing Funnels to implement.
3. Production and implementation: We produce your content and activate it in your new marketing automation system.
4. Evaluation: We examine the results. How many leads? How many new sales? Which funnels, content and entry channels gave the best results? Why?
5. New iteration: We go back to point 2 and start a new iteration based on our learnings to get even better results.

This iterative process maximizes results through rapid learning and implementation of what we learned in the previous iteration.

Want to know more about our Content Marketing offer?

We can help you with the following on Content Marketing: