Inbound marketing is a way of putting together content marketing, SEO, optimization, conversion points and automation to bring you visits and leads.
What is inbound marketing?
Inbound marketing is the art of getting leads to find you, instead of the other way around.
When you write good content, it naturally spreads. Plus, every page you write is another page that ranks on Google.
Inbound marketing drives visits and delivers insights
There are two types of blog posts: visitor-driven and insight-driven.
Driving visits is about the symptoms your target audience experiences. This is what your audience searches for, and you show up in their search results.
From there, you link them to insightful blog posts. These help your target audience understand their symptoms.
As a supplier, you have a lot to teach about the problems you solve - the problems your target audience experiences. We help you blog in a way that drives both traffic and leads.
Each blog post will drive traffic for you for years to come as it appears in search results. Blog regularly and you will slowly but surely build up a base of new visitors every month. You can then convert these into business.
Inbound marketing converts visitors into leads
When you give your visitors insights, you strengthen your brand and increase trust. They want to learn more. Then you have the chance to capture them as leads by offering in-depth material such as guides or even conversations.
Advanced marketers use interactive conversion points as ROI calculators.
With the trust you have built up, you offer your in-depth information in return for an email address and possibly other information about your visitor. For example, their job title and what they are interested in. This means you have a lead.
An OK optimized site should convert 2-3% of all its visitors into leads.
We help you increase your conversion by following proven B2B marketing strategies that we use with our other clients, measuring and testing what works best with A/B testing, and creating dynamic websites that show different visitors what they are interested in.
Inbound marketing creates an interactive sales process
When a person becomes a lead, it tells you a lot about what they are interested in.
Therefore, you can create personalized sales processes that follow up on every conversion point. You can have fully automated sales processes that qualify your leads, or notify your salespeople when important things happen so they can follow up manually.
You can also integrate these processes with advertising on e.g. LinkedIn and/or Facebook, thus following your customer's buying journey. Since you know what they are interested in, you can show only ads that they should be interested in.
Our inbound marketing services
We help you with the following inbound marketing issues:
- Develop a strategy - e.g. what should you blog about to get visits and leads? How can our inbound marketing methodology be applied to you?
- Writing content, either by ourselves or through one of our partners that we think is right for you. We are always responsible for the final delivery and ensure that the content fits with your overall strategy.
- Set up the inbound marketing technology so you have a working inbound machine. You use our all-in-one marketing automation system and set it up for you (or give you the training you need if you want to do it yourself).
- Make your website dynamic, so that when you collect leads, you actually use their information to present something personal.
- Reports, coaches, and helps you optimize your inbound marketing, so you constantly maximize your results.
Click on one of the buttons below and we will contact you!
Download your checklist:
6 steps to get started with inbound marketing
