Finding new customers and increasing sales is a key part of every company's survival and growth. But how can you achieve these goals effectively? An important piece of the puzzle is having a Customer Relationship Management (CRM) system in place. CRM is important for those who run a small or medium-sized business and want to grow their company. If [...]
When falling in love isn't enough
By FunnelBud
Some lessons are more costly than others. Our partner Thomas Nordén learned this the hard way when he first purchased a marketing automation system. I first came into contact with marketing automation about 15 years ago when I was working as a marketing manager at Tobii Dynavox. I fell in love with the features that the tool, in my case Marketo, could offer [...]
How to get started with Inbound Marketing and Marketing Automation
By Yusuf Young
I often meet companies that want to get started with inbound marketing and marketing automation but aren’t sure how. What needs to be done, and in what order? That’s why I’m writing this step-by-step guide to exactly what you need to do to get started. The guide is based on my own experience working with over 30 companies in my role as marketing manager at [...]
Marketing Automation: The 4 peripheral costs and how to get ROI
By Yusuf Young
Why do so many companies fail to achieve a return on investment (ROI) from their marketing automation systems? We asked ourselves this question a few years ago, when we were marketing automation consultants. At the time, we worked with a number of tools, including the most popular ones at the time, HubSpot and Salesforce. Regardless of the system, we noticed that companies almost always underestimated the true cost of marketing automation. [...]
Choosing marketing automation? Consider this.
By Yusuf Young
If you’re in the process of choosing a marketing automation system, you may be familiar with the chart below. It shows the nearly 300 systems currently available on the market: And the number of systems is growing rapidly every year. But when you read the blogs of some of the largest system providers, it’s easy to get the impression that their systems offer something truly unique or that they’ve invented something entirely new [...]
SharpSpring releases personas: the right content to the right person!
By Yusuf Young
SharpSpring is now launching personas, which help you send the right message to the right person. What is a persona? A persona is a fictional representation of your buyer. It helps you and your team create the right message that resonates with your personas. With SharpSpring, you no longer need to treat personas as just a list of attributes—instead, you can [...]
Which marketing activities are best to outsource? Three tips.
By Yusuf Young
Marketing consists of three types of activities: Strategy, Projects, and Recurring Activities. All three can be outsourced depending on your needs, but outsourcing works differently depending on which of the above activities you want to outsource. Below, we’ll go over what can be outsourced and what outsourcing entails for each category. 1: Outsourced Marketing Strategy Developing a marketing strategy is a rare task, and [...]
Sharpspring releases new blogging tool and landing pages
By Yusuf Young
One of the most frustrating things marketers experience with tools like HubSpot and Salesforce is that they’re like huge toolkits. You have to jump between different parts of the system and click all over the place just to do simple things like create a small funnel. Now Sharpspring is releasing several new tools that let you avoid all that! Blog Landing Pages Built-in funnels [...]
The three processes of digital marketing
By Yusuf Young
In 9 out of 10 cases, digital marketing can be broken down into three simple processes: inbound marketing, lead nurturing, and digital sales campaigns. If you implement all three effectively, you’ll be able to scale up to a level you never thought possible, reach more customers than ever before, and see a significant impact on your sales. You’ll also get more [...]
How to get more leads through social media
By Yusuf Young
Using social media to generate leads isn’t difficult. There are plenty of consultants out there who try to make social media seem complicated, almost out of reach. Of course they do! They’re consultants! They want to make money! In reality, it’s very simple. Here, I’ll outline a method that I know works for any company, big or small. [...]
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