By Sheryll Chua | Marketing
The Foot in the Door technique is a persuasion strategy often used in marketing and sales. It works based on the principle of compliance and consistency that suggests that if a person complies with the small request in the beginning, that person will likely agree to a larger request later on.A classic example is a […]
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By Denis Muhuri | Advertising , Marketing , Retargeting
Advertising plays an important role in most businesses’ marketing strategy but did you know that 98% of the visitors drawn in from your advertising efforts leave without ever taking any action?Left untouched, this 98% of web traffic that you have already paid for may be lost for good! This is where retargeting comes in – […]
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By Yusuf Young | CRM
Can CRM be integrated with ERP?Yes! And CRM ERP integration can do wonders for your business by streamlining your processes, improving quality of delivery, and reducing operational costs.But it can also be quite complex, and there’s no standard way that fits all businesses. After helping over 60 clients implement SharpSpring CRM, we’ve realized that many businesses […]
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By Yusuf Young | Inbound Marketing , Marketing , Marketing Automation
Do you need a marketing automation agency? I believe so!But not in the way you might think I mean.There are many different types of agencies out there. They have different sets of skills you can utilize. And they all work differently with you. Some might prefer time-limited projects while others want a retainer. Some prefer […]
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By Yusuf Young | CRM , Marketing Automation
Here’s a dilemma for any sales manager:If you have a well defined sales process, your reps are probably spending most of their time on admin rather than selling.If you don’t have a well defined sales process – well, you should!Here are some common problems in both scenarios:For those who try to implement a sales process:It […]
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By Yusuf Young | CRM , Marketing
What is CRM email marketing?Most B2B companies send out a newsletter. If you’re a marketer, do you know whether the people you are sending those newsletters to are already in a conversation with your salespeople, and what they’re interested in?Conversely, if you’re in sales and you add a contact to your CRM, do you know […]
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By Yusuf Young | Marketing , Marketing Automation
Table of contents: From Universe to Maximized Customers: Your basic sales process How to improve ROI: Tactics for each stage Stage 1 – Reaching out to the Universe: How to get more leads Stage 2 – Leveraging Promoters: Building a brand to get referrals Stage 3 – Qualifying Early Leads: How to create sales-ready leads […]
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By Marie Vitkova | CRM , Inbound Marketing , Marketing , Marketing Automation
For your Sales and Marketing Teams Lead management is equally as much important, as new lead generation. Managing your leads in a systematic and structured way has a tremendous impact on the number of leads you generate and the leads you convert into customers. Lead Management is the process of managing leads from the moment […]
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By Denis Muhuri | Marketing
One important goal in any email marketing campaign is to ensure that your emails reach the inbox of your target subscribers. If emails don’t reach the inbox of your intended audience, however good the content may be, then it may result in a failed email marketing campaign. There are a number of factors that determine […]
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By Yusuf Young | FunnelBud , Inbound Marketing , Marketing , Marketing Automation
What Marketing Automation ROI can you expect? Is marketing automation software worth the investment? As one of SharpSpring’s leading agencies, we’ve helped over 70 clients implement marketing automation and CRM processes that help them get more sales. Not only SharpSpring, but also HubSpot and Pardot. So were the investments worth it? What Is Return on […]
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