
How to use Foot in the Door (FITD) Technique in your Inbound Marketing Strategy
By Sheryll Chua | Marketing
The Foot in the Door technique is a persuasion strategy often used in marketing and sales. It works based on the principle of compliance and consistency that suggests that if a person complies with the small request in the beginning, that person will likely agree to a larger request later on.A classic example is a […]
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