I often meet companies that want to start with Inbound Marketing and Marketing Automation, but are not sure how. What should be done and in what order? Therefore, I will write down a step-by-step guide for exactly what you need to do to get started.The guide is based on my own experience with over 30 companies in the capacity of marketing manager at a small [...].
Marketing Automation: The 4 peripheral costs and how to get ROI
By Yusuf YoungÂ
Why do so many companies fail to get ROI from their Marketing Automation system? We asked ourselves this question a few years ago, when we were Marketing Automation consultants. At the time, we worked with several tools, including the most popular ones at the time, Hubspot and Pardot. Regardless of the system, we saw that companies almost always underestimated the true cost of Marketing Automation.
Choosing marketing automation? Consider this.
By Yusuf YoungÂ
If you are choosing a marketing automation system, you may be familiar with the graph below. It's a picture of the nearly 300 systems on the market today: and the number of systems is growing rapidly every year. But when you read the blogs of some of the largest system providers, it's easy to think that their systems are unique or that they have invented the category itself [...].
SharpSpring releases personas: the right content for the right person!
By Yusuf YoungÂ
Now SharpSpring is releasing personas, helping you send the right message to the right person.What is a persona? A persona is a fictional representation of your buyer. It helps you and your team to create the right messages that resonate with your personas.With SharpSpring , you no longer need to have personas just as a list of attributes - but you can use personas in
Which marketing activities are best outsourced? Three tips.
By Yusuf YoungÂ
Marketing consists of three types of activities: Strategy Projects Recurring activities All three can be outsourced depending on your needs, but outsourcing works differently depending on which of the above activities you want to outsource. Below we will go through what can be outsourced and what outsourcing means in each group. 1: Outsourced marketing strategy Setting a marketing strategy is a rare job, and you can [...]...
Sharpspring releases new blogging tool and landing pages
By Yusuf YoungÂ
One of the most annoying things that marketers do in tools like Hubspot and Pardot is that they are like big toolboxes. You have to jump between different parts of the system and click all over the place to do simple things like create a small funnel.Now Sharpspring is releasing several new tools that will help you avoid this! BlogLanding pagesBuilt-in funnels (landing pages are not separate [...]].
The three processes of digital marketing
By Yusuf YoungÂ
Digital marketing can, in 9 out of 10 cases, be simplified to three simple processes: inbound marketing, lead nurturing and digital sales campaigns.If you implement all three well, you will be able to scale up to a level you never thought possible, reach more customers than ever before, and see a huge impact on your sales. You will also have more time [...].
How to get more leads through social media
By Yusuf YoungÂ
Social media to get leads is not difficult. There are many consultants out there who try to make social media seem complicated, almost unattainable.Of course they do! They are consultants! They want to make money! In reality, it's very simple. Here I'm going to explain a method that I know works for any company, small or large.Social media requires [...]...
How Marketing Automation Funnels help you sell
By Yusuf YoungÂ
What is a marketing automation funnel? When you want answers today, you go to Google. From CXOs at global companies to employees at the bottom of the hierarchy.If you understand your customers' searches, you can create customized Marketing Automation Funnels to capture and sell to these people.How do you do this? Read more.Step 1: Attract your target audienceFirst, we need to make sure [...]...
How to get traffic and leads through blogging
By Yusuf YoungÂ
When I started blogging for marketing purposes (to drive traffic and leads to my employer) almost 10 years ago, there weren't many other people doing it.Today it looks very different. According to the Content Marketing Institute, B2B marketers today allocate 28% of their budget to content marketing. And blogging is a very important component of content marketing. The most successful [...].
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