FunnelBud is a marketing automation system that understands and assigns personas automatically. Assign personas to your leads. Create groups and segments. Show different content on the website to different personas. Send dynamic email marketing that adapts to your personas.
All your contacts can be found in FunnelBud. The system keeps track of their behavior and assigns different personas based on rules you set up.
Everything your contacts do is saved - from regular emails in your Outlook, to newsletters, and visits to the website. You can see the full history. You can use this information to pull out different segments, provide lead scoring to qualify leads, and send out dynamic newsletters or display dynamic content on the website.
For your contacts and different personas, it feels like you're speaking to their needs. You know what they're interested in and can send them information about what they want to know. This personalized and relevant marketing makes it more likely that your various personas will click on your letters or submit requests on your forms on the website. It's personal, relevant and enjoyable - both in your emails and on your website.
You can even use the information to show the right ads to the right people on social media, depending on which persona they belong to and how far along they are (new potential deal, ongoing business opportunity, or already customer).
You'll understand what your contacts want and who they are. More people will read your emails, click and become a lead.
How SharpSpring Keeps Track of Persona and Target Audience
Easy overview and processing of contacts
All your contacts in one place, with the right persona
One of the most annoying problems for marketers is that their connections are everywhere. Now you can have all your contacts in one place. And based on their behavior, you can set the persona automatically. So you know exactly who you're talking to and what you're going to talk about.
Set personas automatically based on behavior
See everything your contacts do and what they're interested in: Forms they fill out, documents they read, links they click, pages they visit. Their digital body language reveals which persona they belong to. With the help of this, you automate your segmentation.
See what different contacts are interested in
Create high-level lists and groups to work with
Create audiences based on factors other than personas
Personas aren't the only thing you can segment on. But things like product interests they have shown, how far they have come in the buying journey, and much more. In this way, you can create lists with very specific criteria, and create a completely digital sales process.
Today, almost everyone expects you to see what they do on your website and on your emails. On the contrary, people perceive you as outdated and annoying if you send the same message to everyone, regardless of whether you are interested or not. With modern marketing, instead of spamming your entire database, you can send the right message to the right person at the right time. This appreciates your contacts, and you are perceived as more modern, reliable and forward-looking. (However, it's important to do it right - whether you have data or not, tact is always appreciated. There, our experts will help you with both strategy and execution.)
It always feels complicated and time-consuming in the beginning. But you don't have to worry, for three reasons:
- The system makes it very difficult to make "mistakes": All data is saved, regardless of whether you do something or not. Therefore, you don't have to worry about "getting it wrong" and missing out on a lot of data that you may need in the future. Instead, look at it this way: Once you think that you would like to email contacts who have done a certain thing, the data is there, and you can easily create new groups and lists in real time when you need it. So you don't have to plan ahead, just start tracking, and then trust the system to do the rest for you until the day comes when you want to do something with this.
- We help you with strategy: It's often difficult to know what you want to do right from the start. Many people who buy marketing automation systems get stuck in technical problems and spend a lot of time trial and error. Instead, working with us is like having your own marketing department that are experts on how to think when it comes to things like this. You can meet with us and discuss ideas and strategies as often as you like. Our goal is for you to succeed, because we want you to continue to use our systems and remain our customer.
- We also help you with the technical aspects: Not only are we experts in the strategy. We also help you with all the technical hassles, so you can just use the system. Everything we talk about at the meeting, we can set up for you and refine endlessly. You always have free hours when you use our systems that you can use for whatever you want. If you want, we do all the hard work for you, otherwise we can sit together over a split screen and fix it, or we can simply give you training so you become an expert yourself.
SharpSpring: Marketing Automation & CRM for a low monthly cost
SharpSpring is an easy-to-use cloud solution that helps you get more leads, keep track of your business, and sell more. Complete with advanced features like tracking, lead scoring and automation. We offer it called FunnelBud and help you with setup, customization and setting up automations and business processes at no cost.
Low monthly cost. Everything included. Great support. Don't hesitate to contact us for a demo!
WANT TO LEARN MORE ABOUT SHARPSPRING?
No more complicated systems to integrate. All your contacts in one place. Lots of great features to help you manage both your marketing and sales in one place, with all your company's customer communications in one place. And with low monthly costs and a dedicated FunnelBud specialist to help you, you'll be up and running in no time!