Measure what works and improve each step. A three percent improvement in each step can lead to hundreds of thousands of extra dollars in revenue!
Measure and optimize every step of your sales process
We help you define, measure and optimize your sales process. Create a step-by-step sales process that takes leads all the way to sales. Measure each step and see where the bottlenecks are. Mix both digital and manual steps in your sales process. Then measure which parts of your sales process can be automated. We then help you automate these and measure the results.
By regularly measuring, finding bottlenecks and either optimizing or automating, you will see a sharp increase in revenue coming in at the end.
Examples of how a sales process can be measured and optimized
A Swedish software company had the following sales process:
- Visitors find them via the blog
- Conversion to lead
- Sellers talk to leads
- Contracts and installation
But management could not see which activities led to sales, all salespeople sold in different ways, and the forecasts were almost never accurate.
The company therefore created a new sales team consisting of three salespeople who would follow a strict sales process. They started documenting all sales activities in their sales and marketing system. They started testing different sales steps and measuring the results.
After two years of this, their sales process looks like this (new steps in bold):
- Visitors found them via the blog
- Conversion to lead
- Follow-up email directing to online presentation
- Initial qualification by telephone
- ROI analysis via online split screen
- Product testing
- Signed project plan
- Initial roll-out and signing of approvals
- Full roll-out
With this sales process, non-qualified initial activities have been automated, leads that reach salespeople are both pre-qualified and taught the basics, and new sales steps have been introduced that both qualify the customer's willingness to buy and teach the customer about the company's unique benefits.
Almost everyone who sees these two sales processes side by side understands that the latter produces higher results. In fact, the company halved the time from first contact to money in, multiplied the number of deals each closed, and drastically increased sales (more than $20 million in deals were closed via inbound leads over a two-year period).
And all this because they created a method to systematically measure and optimize their sales process, step by step.
Our FunnelBud system allows you to make the same journey, and we at FunnelBud support you all the way!
How SharpSpring measures and optimizes your sales process
Flexible CRM with drag and drop function
Built-in CRM from lead to business
Sharpspring comes with a built-in CRM that means all your leads can go all the way from lead to deal and give you feedback on which marketing activities are making money. The system is easy to use where you drag and drop cards to move opportunities in the sales process.
Create multiple sales processes
You can create as many sales processes as you like. Have one sales process per product or per type of deal, or test different sales processes for different teams and see which process gives the best results. Define in each process when a lead should be contacted, and warn when the steps are not completed.
Testing different sales processes against each other
A todo list and notes in your CRM
Create reminders and take notes
Having everything you need in your CRM creates great benefits, as your salespeople see everything they need to do in one place, you can measure the number of calls and appointments made at each stage, and it becomes easier and more efficient to work in the system.
Measure where business comes from
See detailed reports that show both the activities of your salespeople and your forecast. Use the information to coach, improve your sales process, and see which marketing activities lead to results.
Measure and optimize sales
That's perfectly OK! Sharpspring integrates with Salesforce, and if you have another system, we set up the integration for you. The salespeople can stay in your system and get the leads and information they need there, while the marketing can be done in Sharpspring.
We know! You are not alone in this. That's why we like to say "buying a system is like buying a box of lego - if you haven't put lego together before, there's not much chance you'll be able to build something nice on the first try". In fact, this is what motivated us to start FunnelBud, and this is the problem we are solving! We got tired of seeing companies buying Hubspot, Pardot and other similar products, only to get stuck in technical difficulties and never really get started. That's why we take care of all that for you, and are your partner. We become part of your team that supports you with both ideas about what to do and what has worked for others, and continuously adapt the system for you so that it works as you expect.
SharpSpring: Marketing Automation & CRM for a low monthly cost
SharpSpring is an easy-to-use cloud solution that helps you get more leads, keep track of your business, and sell more. Complete with advanced features like tracking, lead scoring and automation. We offer it called FunnelBud and help you with setup, customization and setting up automations and business processes at no cost.
Low monthly cost. Everything included. Great support. Don't hesitate to contact us for a demo!
WANT TO LEARN MORE ABOUT SHARPSPRING?
No more complicated systems to integrate. All your contacts in one place. Lots of great features to help you manage both your marketing and sales in one place, with all your company's customer communications in one place. And with low monthly costs and a dedicated FunnelBud specialist to help you, you'll be up and running in no time!