System for modern email marketing: easy to create great-looking newsletters, easy to measure your emails, and customize the content and timing of emails to the recipient. Swedish support and marketing expertise included.
Modern email marketing and newsletters
Email is still the primary channel for B2B marketing and all trends indicate that it will remain so for the foreseeable future! What has changed is personalization and automation.
FunnelBud offers Funnelbud, an all-in-one marketing system that creates and automates your newsletters for you:
- Collect contacts and subscribers with dynamic forms on landing pages
- Create different lists of contacts based on whether they are customers or not (to create different newsletters for different groups).
- Create newsletters easily with drag-and-drop templates
- Design the newsletters and make them look just like your brand or website.
- Personalize the newsletter content based on who the contact is and what they have done in the past (e.g. if they have visited certain pages, or if they are an existing customer).
- A/B test two newsletters and see which one gave the best results!
- Let Funnelbud manage the timing of the mailing: Based on your own past statistics, the newsletters are sent out at the time when most people open and click.
- Your latest blog posts can be sent out automatically on a regular basis and the newsletter will take care of itself.
- You can report on all openings, clicks and what they did next on the website.
- Based on their actions, you can keep track of hot contacts via lead scoring and send them into the built-in CRM (or sync with your existing CRM).
Modern email marketing means great design, easy to create, and the freedom to segment the right contacts and send relevant content to each person.
Examples of modern email marketing and newsletters
With the right email to the right person at the right time, engagement will increase, opt-outs will decrease and your brand will feel modern and attractive.
How the Funnelbud newsletter differs
Mobile-friendly newsletters
Easily create emails from predefined templates or with drag-and-drop. You can even create emails that automatically fetch content from your blog. Everything is of course mobile-friendly.
Drag and drop email templates
Trigger-based emails
Create smart emails that are only sent when your contact performs certain actions. For example, when they look at prices, don't visit you for a few days, use a certain feature in your product, or read about a certain topic. Your emails feel relevant, and the contact receives them when he or she is in the right mindset.
Send the right email just when your contact does something
Would you like to try being promoted to?
Want to see how it feels to be marketed to with a marketing automation system? Try our automated flow with one email a week for 5 weeks where each email with videos, screenshots and fun exercises shows how the system reacts interactively to your actions.
Dynamic content in your newsletters
Kalle gets information about product A that he looked at earlier, while Lisa gets information about your company because she is a new subscriber. And this in one and the same email! Imagine the difference it makes when you are actually interested in what the email says.
Change the content of the email depending on who is reading it.
Drip campaigns and mailings
Send a series of emails, e.g. an educational email series to keep your contact warm over time or follow up on downloads or events. Branch out into different topics or feeds based on behavior. For example, send feeds on different topics based on which links are clicked or how often the email is opened.
Create personalized drip campaigns
Test the email in Outlook and other clients before sending it.
Many people test email themselves first before it goes to the whole database. But your email that looks so beautiful in Apple Mail may look completely different in Outlook. Funnelbud solves this by emailing different clients, taking screenshots, and showing them to you. Then you know exactly how the email looks in all clients, both mobile and desktop.
View email in all clients before sending it out
A/B testing and statistics on your newsletters
Test different emails against each other. Automatically send the one that gives the best results. See statistics at email level, workflows and campaigns. See which emails are opened and where they are clicked. Learn and improve your email marketing.
Measurable email marketing
This is almost a science, and there are too many tactics to write about here. But in general, you can replenish your email list using inbound marketing. You can supplement this with ads to accelerate the effect and reach more people.
Inbound marketing is all about writing great content that gets shared and that people search for when they have a problem that you can solve. Then they find you. From there, you can get their permission to email them in different ways.
You can ask for their contact details directly, by asking them to subscribe to your newsletter and stay updated. But the most common approach is to offer in-depth articles in return for their email address.
There are many tricks and tactics to help you increase the number of visits to your website, the distribution of your content, and the conversion rate of your website. We try to blog about many of these tactics on our marketing blog.
If you are interested, the blog post"how to sell automatically with marketing automation" may be an interesting entry point.
But if we start working together, you will have access to all our expertise, both in terms of strategy, concrete tactics and technical implementation. So sign up for a test here and we'll have a chat and see what you need help with!
Periodically, the question of email marketing comes up, and many people ask how something as old and outdated as email can still work.
But the fact is that email is still the best way to engage your audience, based on numbers.
You can use other methods to reach new audiences, but email is the best way to build a relationship. And there's no sign of it diminishing.
However, the way we do email marketing is changing. In the early days of email marketing, it was all about sending as many emails as possible to as many people as possible and hoping that some would take the bait.
Due to a lot of spam, this was banned in many countries (though not yet in Sweden, when we email companies - but it's not recommended if you don't want to ruin your brand!). Then it was all about getting as many opt-ins as possible. And then spamming away!
But even that was refined, due to the way email systems like Gmail and corporate servers handle spam. Technology began to make engagement measurement more and more accurate. If a provider sends a lot of emails that are not read or opened, their emails are automatically marked as spam and never reach the inbox. Therefore, email providers started to become more and more strict with policies for their users - something the users themselves benefited from. Now it became important to have interesting content and not just promotion in your emails.
Today, it's changing and becoming even more refined. With new technologies (like the ones we write about on this page), it's increasingly important that emails are personalized and sent at the right time. The future of email marketing is not one email to many people. It's one unique email per person.
And it all starts with good understanding, data and customer insight. And, of course, technology to support this.
Funnel offer: Marketing Automation & CRM for a low monthly cost
Funnelbud is an easy-to-use cloud solution that helps you get more leads, keep track of your business, and sell more. Complete with advanced features like tracking, lead scoring and automation. We offer it called FunnelBud and help you both with setup, customizations and setting up automations and business processes at no cost.
Low monthly cost. Everything included. Great support. Don't hesitate to contact us for a demo!
Want to learn more about sharpspring?
No more complicated systems to integrate. All your contacts in one place. Plenty of features to help you manage both your marketing and sales in one place, with all your company's customer communications in one place. And with low monthly costs and a dedicated FunnelBud specialist to help you, you'll be up and running in no time!