See the lead score of all your contacts. See which leads are hot, act quickly with automations, notifications or email notifications on new and hot leads.
Lead score helps you see which of your visitors and leads are hot!
As your B2B inbound lead machine fills your database with more and more leads, it can be difficult to get an overview and know which leads to contact. This is where Lead Scoring comes in.
Using Lead Scoring, you can, among other things:
- Filter out your best leads
- Trigger automatic follow-up when a lead gets hot.
- telling you when an old lead shows interest again
- Know when it is the right time to contact someone
- Automate the follow-up to your most purchase-prone leads
TIPS: HOW TO AUTOMATE YOUR SALES TO HOT LEADS USING LEAD SCORING
Here are three steps to an automatic lead scoring sequence that not only ensures you don't miss any hot leads, but also helps you sell more:
- Create a Lead Scoring model that indicates clear buying signals. For example, visiting price and product pages, clicking on certain email links, reading case studies, looking at product ideas, or spending time on the website. Combine with attributes like title, number of employees and industry to identify just the right buyer.
- Create a personalized and promotional follow-up sequence that is triggered when a high score is achieved. The sequence sends more sales-oriented material such as additional case studies, product videos, or product brochures - personalized based on the industry and areas of interest.
- Notify the responsible salesperson with an automatic notification email if the person reads further on any of this material - then you have a high probability that the person will be interested in a meeting where you can talk more about their needs and how your products and services can help.
First-time coach's tip: "Did you know that you can apply a decay model to your lead scores? This means that the score decreases when you have not been active for a while. Then your system is not clogged with leads that were previously hot but have now cooled down. In addition, you can pick and choose from currently hot leads at any time."
Second coach's tip: "Before my time as a coach, when I was a salesperson, I had a method that made my colleagues marvel at my efficiency. My method was to regularly follow up on existing customers to see how they were doing. This often gave me both additional sales and tips on other opportunities. If I had a customer scoring system like FunnelBud back then, I could have been even more effective with this method!"
Customer and lead scoring using SharpSpring
Customize your lead scoring model with all possible criteria
Create your own lead scoring model
Use whatever criteria you want in your lead scoring model: visits to specific pages, clicks on specific links that go to your YouTube or LinkedIn profile, qualification criteria such as title, industry or number of employees, and much more.
See what gives a high lead score
See what each individual lead has done that gives them a high score. Sort out the ones that are worth following up with.
See exactly what gives a lead a high lead score.
Create segments with hot leads
Filter out the leads with the highest score
Filter out your hottest leads and see which ones are worth following up on. You can even create dynamic lists that are constantly updated with the hottest leads by target group, industry or seller.
Create automatic sequences that follow up on hot leads
Trigger automatic emails, sequences, Facebook advertising and more when a lead gets hot. Personalize the automations based on the contact's previously logged interests or the actions the contact performs during the automation.
Draw automatic follow-up sequences with visual diagrams
Curious to see the system? Book an online demo now! We'll show you everything in a 30-minute screen share.
SharpSpring: Marketing Automation & CRM for a low monthly cost
SharpSpring is an easy-to-use cloud solution that helps you get more leads, keep track of your business, and sell more. Complete with advanced features like tracking, lead scoring and automation. We offer it called FunnelBud and help you with setup, customization and setting up automations and business processes at no cost.
Low monthly cost. Everything included. Great support. Don't hesitate to contact us for a demo!
WANT TO LEARN MORE ABOUT SHARPSPRING?
No more complicated systems to integrate. All your contacts in one place. Lots of great features to help you manage both your marketing and sales in one place, with all your company's customer communications in one place. And with low monthly costs and a dedicated FunnelBud specialist to help you, you'll be up and running in no time!