Get to know your customers and show the right content at the right time to the right person, depending on where they are in the buying journey and their interests. In all channels: Website, email, social media, ads and through your salespeople.
Buyer-centric content marketing
Marketing is no longer about being as visible as possible to as many people as possible. It's about showing the right thing to the right person.
FunnelBud saves each individual contact in its database. The buyer is at the center. From there, you can see everything the buyer has done and all of your history.
Represent the buyer in buyer personas, the buyer's journey, and specific interests. Buyer personas tell you who they are, the buying journey tells you how far they've come, and specific interests tell you what they want.
You can represent all three in FunnelBuds' marketing automation system for small companies. Then set up rules that categorize them automatically based on what they do. See exactly how you're going to communicate with each buyer. Your content will be accurate and engagement will increase.
Dynamic content marketing based on the buyer
When each buyer is mapped according to the model above, you can show different information to different visitors, both on the website and in your emails.
A buyer who is early in the buying journey and where you don't know what the customer wants sees common problems on your website. When they fill out a form, they receive emails that show how other customers have been in trouble with various problems. You'll see what they're reading on, and tag their interests automatically. The next time the person goes to the website, or in the next email, he or she sees a case study on how a customer solved that particular problem.
But a buyer who is late in the buying journey and has already had a meeting with a seller will see the message "Welcome back, Kalle" and information about your products and services that he has shown interest in. From there, he or she can click a button and instantly connect with their personal sales rep.
You only have a limited amount of time and space on all your channels. By showing just the right thing to the right person, you make the most of that space through your content marketing.
Try dynamic content! Watch our demo to the right (2 min)
A strategy for content marketing on all channels
When your content marketing is based on the customer, you can target that customer with the right message regardless of channel.
In addition to the website and email, FunnelBud automatically creates lists for you that contain different groups of people. Lists of early buyers of a certain persona, and lists of later buyers of another persona who also showed interest in a particular product.
Use these lists when advertising on social media to show the right ad to the right person. When they click and land on your website, they see the same message, because they are in the list and the website adapts automatically. When the seller is about to make contact, he or she will find out which message works best for that particular person.
Now your content marketing can be personalized, regardless of channel. Show the same message everywhere. The buying journey becomes more pleasant and you get more customers.
How SharpSpring Dynamically Adapts Your Marketing
Buyer-centric content marketing
Put the buyer at the center. The system saves each individual contact. From there, you can see all the history and automatically tag them on their buyer persona, where they are in the buying journey, and what they're interested in.
Get to know each individual contact
Create lists based on what content is suitable
The system automatically adds your contacts to lists based on the buyer's journey, persona, and interests. Use these lists to create personalized ads or show different content to different people on your website or via email.
Create different lists for what content is suitable
Display personal content on the website and email
Use the above lists to personalize both your website and your emails. Show only what you know your contacts are interested in. A person early in the buying journey sees a message, while a person late in the buying journey sees information about products they are interested in.
Show different content for different lists
It's a lot of work to produce different content for different people. But at the same time, it's what marketers love!
The job consists of creating and mapping content to different stages of the buying journey, to different buyer personas, and to different products and services they have shown interest in.
We help you with the strategy. We help you write the content or the thinking around it if you want. Everything is included in the price.
But the best part is that you don't have to worry about how this will be set up in the system. We'll take care of that all for you! This means that it is quick to do and that it is done right.
Funnel offer: Marketing Automation & CRM for a low monthly cost
Funnelbud is an easy-to-use cloud solution that helps you get more leads, keep track of your business, and sell more. Complete with advanced features like tracking, lead scoring and automations. We offer it as FunnelBud and help you both with setup, customizations and setting up automations and business processes at no cost.
Low monthly cost. Everything included. Great support. Don't hesitate to contact us for a demo!
Want to learn more about sharpspring?
No more complicated systems to integrate. All your contacts in one place. Plenty of features to help you manage both your marketing and sales in one place, with all your company's customer communications in one place. And with low monthly costs and a dedicated FunnelBud specialist to help you, you'll be up and running in no time!