Get a B2B chatbot that converts and processes leads, connects you and helps customers. We help with strategies and best practices!
What is a B2B chatbot?
A chatbot is a virtual assistant that can be used, for example, in the corner of your website to help your visitors find what they need or answer their questions.
A chatbot can have many application areas, such as customer support, internal company platforms, and more(Wikipedia) - but most B2B companies use chatbots to increase conversion on their website, enhance user experience, and cultivate their sales opportunities with tips and guidance.
Our own customers increase their website conversion by 3-10% by implementing a simple chatbot!
3 month chatbot results from one client
What makes a good chatbot?
A chatbot is often pre-programmed to ask a number of questions and provide a number of options, and based on your choices, either guide the visitor, answer frequently asked questions, suggest materials, book an appointment for you, or even connect you with a person at the other end.
Here are some tips:
You can find more tips in our article here: A good marketing strategy for chatbots.
How does a chatbot fit into your inbound marketing strategy?
A chatbot is a great tool for all stages of your inbound strategy:
- Get more leadsA chatbot can create more satisfied customers and convert more leads. Our customers see 3-10% increased conversion with a chatbot on their site!
- Process and qualify your contacts: A chatbot can not only generate new leads, but also ask the visitor if they want further information, ask relevant questions that help your qualification process, or put them in sequences that educate and process further.
- Close business: As a customer, you often want to be able to ask quick questions about price, product, service or anything else before making a choice. The fastest to answer often wins! Here, a chatbot is a great tool to connect with the seller, or even allow the visitor to easily download their quote or the presentation you prepared for them.
- Creating customer satisfaction: One of the most common uses of chatbots. Provide customer support, ask questions about the service experience, and survey customer satisfaction in an easy way!
It's a great complement to your overall strategy where marketing and sales work together to create more satisfied customers.
The benefit of a chatbot that understands the entire buying journey
A standalone chatbot will never be as effective as a chatbot that adapts to where your buyers are in their buying journey.
We offer a chatbot as part of FunnelBud, an all-inclusive marketing and sales system. In addition to the system, both inbound consulting and technical consulting are included, where we both train you and help you design and implement an effective chatbot flow that drives business.
When your chatbot is part of a holistic system that understands and drives the entire buying journey of your customers, it becomes more relevant and interesting to your visitors. It can understand where they are in the buying process, what they are interested in based on information your salespeople provide, and contextually help the buyer with more relevant information.
This creates a more professional customer experience, greater trust, and a higher win-rate!
Example of a chatbot flow
Here's a simple chatbot flow with follow-up we can help you build on your website, which both generates more leads and processes your contacts. It is a so-called "evergreen implementation" - i.e. you set it up once, then it creates value for you forever!
A simple B2B chatbot implementation that creates and processes leads (Image created in Funnelytics).
How it works:
- The chatbot offers your visitor to either download a white paper or book a meeting with you.
- After entering their email address or booking a meeting, they receive an automatic flow of emails with tips and inspiration.
- When they click, they get a higher "lead score", which together with other factors determines whether they are qualified, and then ends up directly in your CRM system where you can follow up with e.g. email based on good follow-up templates you have prepared.
Create effective chatbots that close more deals!
Stylish chatbot that doesn't intrude but is easy to ask when needed
Set up stylish, personalized chatbots in just a few minutes
A chatbot should be stylish and interesting, but not intrusive. Like a shop assistant who is available when needed, but doesn't bother you if you want to look for yourself!
FunnelBud's chatbots are stylish, relevant and easily accessible to your visitors when needed.
See how we create a chatbot from scratch in just 4 minutes!
Easily create flows that guide your buyer in the right direction.
Create flows with questions, answers, options and follow-up in an easy-to-use visual interface. Of course, help from FunnelBud is included with both the strategy, inspiration, tips and the actual building!
Create chatbot flows easily and visually.
Create different chatbots for different visitors and pages.
Create different chatbots for different visitors and pages
Surely a shop assistant would not ask the same generic question to a person looking at watches as one looking at jewelry?
Similarly, you can customize your chatbots based on what your visitors do and who they are!
Create chatbots that understand your buyer's journey with you
Nor would the same clerk give the same generic tips to someone just entering the store, someone who has already spoken to a salesperson, and someone who is already a customer and wants to ask for tips? Because FunnelBud's chatbots have the entire sales process as context, it becomes more relevant, increasing customer satisfaction and conversion.
Customize your chatbots based on the visitor's buying journey.
Connect your visitors with a real person. (Click for larger image!)
Connect directly to a live person!
When a buyer compares different services, they often have quick questions to which they need immediate answers. In these situations, the meeting often goes to whoever is quickest on the ball!
Therefore, FunnelBud's chatbots can give your visitors a quick and easy way to chat with a sales or support representative.
SharpSpring: Marketing Automation & CRM for a low monthly cost
SharpSpring is an easy-to-use cloud solution that helps you get more leads, keep track of your business, and sell more. Complete with advanced features like tracking, lead scoring and automation. We offer it called FunnelBud and help you with setup, customization and setting up automations and business processes at no cost.
Low monthly cost. Everything included. Great support. Don't hesitate to contact us for a demo!
WANT TO LEARN MORE ABOUT SHARPSPRING?
No more complicated systems to integrate. All your contacts in one place. Lots of great features to help you manage both your marketing and sales in one place, with all your company's customer communications in one place. And with low monthly costs and a dedicated FunnelBud specialist to help you, you'll be up and running in no time!