Get great-looking landing pages with a few clicks, drag-and-drop, pre-built templates, and the total ability to customize the look of your own website!
What is a landing page?
A landing page is simply the page you end up on after clicking a button or ad that leads to an offer(Wikipedia). In B2B, the landing page's task is usually to get a lead to fill out a form to take advantage of this offer.
What is an offer?
A landing page offer is anything you can offer that is valuable enough to your visitors that they are willing to "pay" with their email address. In the world of B2B and inbound marketing, these offers tend to be PDF-based guides or free trial offers. They are often tied to the unique knowledge you and your company have, and go hand-in-hand with your content marketing strategy.
And the landing page is the page where you offer this to your visitors.
What makes a good landing page?
Because landing pages have a specific purpose - to get your visitor to take advantage of your offer - they often differ in design from your other pages. Here are the five most distinctive features of landing pages:
- Menu-less: They often lack a menu because you want to have as few distractions as possible so that visitors take advantage of the offer instead of clicking through to other pages.
- Forms: They have either a form which is the main goal of the landing page, or a large button which in turn leads to a new page with a form.
- Converting: They are super optimized for conversion. You'll often see arrows, selling text, credibility-enhancing references and logos, and of course big buttons and forms that attract attention.
- Flows: They are often part of a flow of pages - 1-2-3 - that lead you closer and closer to the goal, and at the end give you what you want. For example, a selling text and button on the first page (sales page), which leads you to the next page with a form (form page), which after being filled out sends you to the last page where you get what you were promised (thank you page). Advanced feeds link to a fifth page or other feeds with new offers.
- Standalone: Landing pages are usually not part of your website or any other structure, but stand alone. You link to them from any other page on your website and blog where appropriate, or from social media and ads. When linking from your website or blog, you can use prominent buttons and large images that attract attention - so-called calls-to-action.
Build great looking landing pages easily with FunnelBud
FunnelBud is an all-in-one marketing and sales system. It's important to be able to quickly build and publish great looking landing pages without relying on your IT team. FunnelBud's landing page building feature is therefore easy to use. In five minutes you can build and publish a flow of landing pages and thank you pages to which you can link an offer.
Here are FunnelBud's main features when it comes to building landing pages:
- Choose from a variety of pre-built modules
- Customize the modules quickly and easily
- What you see is what you get - you always see the results of what you build.
- Totally customizable if you want to create your own look instead of using the pre-built modules.
- GDPR-ready with built-in cookie and form approval features
- We help you with advanced features like HTML and CSS so you get templates that look just like your other website - including menus, fonts and colors!
EXAMPLE OF LANDING pages with FunnelBud
Here are some landing pages we built with our clients. Feel free to click! Maybe their offers interest you? FunnelBud customers form a strong network of companies with different skills that can help each other!
Signing up for newsletters on eHealth and other topics
Expression of interest for the strategy workshop
Communication solution product guide
Guide to Skype for Business
Registration for the seminar on qualityÂ
Webinar registration on Skype for Business
Create beautiful landing pages with ease!
Landing page templates made for conversion!
Set up landing pages in minutes and get leads
Building landing pages is easy with FunnelBud. Choose from many templates, or let us set them up for you according to our best practices! With beautiful, appealing landing pages, you'll capture all those visits and convert them into leads.
Sell more with multi-page feeds that link to each other
Create multiple consecutive pages that take your visitors through a flow. First form, then thank you page, then new offer or appointment booking page. Choose from predefined flows, create your own or let us build them for you! Easy to keep track of with all pages in the feed in one place.
Predefined flows for your leads
Show different content to different people
Dynamic content on your landing pages
Offer one thing to brand new leads, and something else to existing leads depending on their interests. Show contact information to the contact's personal salesperson. You can even address them by their name and offer something personalized for them!
SharpSpring: Marketing Automation & CRM for a low monthly cost
SharpSpring is an easy-to-use cloud solution that helps you get more leads, keep track of your business, and sell more. Complete with advanced features like tracking, lead scoring and automation. We offer it called FunnelBud and help you with setup, customization and setting up automations and business processes at no cost.
Low monthly cost. Everything included. Great support. Don't hesitate to contact us for a demo!
WANT TO LEARN MORE ABOUT SHARPSPRING?
No more complicated systems to integrate. All your contacts in one place. Lots of great features to help you manage both your marketing and sales in one place, with all your company's customer communications in one place. And with low monthly costs and a dedicated FunnelBud specialist to help you, you'll be up and running in no time!