All the digital tools you need in one place, connected and easy to use. And we'll help you set up and customize the system on an ongoing basis to get you up and running quickly and efficiently.
Everything you need is out there... somewhere. WordPress for the website. Mailchimp for email. Salesforce for CRM. Leadpages for landing pages. And countless other tools. Then everything should work together.
Who has time to sit and connect all these tools to create something as simple as a lead funnel? The more systems you have, the harder it is to get anything done. When something needs to be changed, you can hardly go without breaking a connection. And which system keeps track of where your leads come from when they become business, so you can see which marketing campaigns are working?
FunnelBud's marketing automation system has everything you need in one system, with a contact database and uniform statistics that go all the way from first contact to sold customer. There's even a smooth and simple CRM, or built-in connections to Salesforce and others if you want to create more advanced sales flows.
This makes your job easier, faster and more flexible.
And if you need help, our expertise and ongoing hours are included. Think of us as part of your internal team making your life easier.
Below are just some of the features included, but you can see all the features by clicking around the menu on the right.
SharpSpring: All-in-one marketing and sales system
Show different content for different contacts
Content marketing with blog and landing pages
Your content marketing strategy comes to life in FunnelBud. The system can show different content to different contacts, depending on their interests. The blog is easy to work with and SEO optimized, and you have many templates for high-converting landing pages.
Contact database and lists
FunnelBud manages all your contacts, their info, history, how they found you, and their history on your website. There is tremendous power in having all your contacts in one place. Use this to segment, communicate personally, trigger automations and help salespeople sell.
Collect all contacts and history
Create personalized emails with drag-and-drop
Email marketing
Choose from many different email templates or create your own with drag-and-drop. Personalize the emails with information you have collected. The emails can even send your latest blog posts on a regular basis automatically. Then all you have to do is think about blogging. All emails are mobile-friendly.
Automations & trigger-based marketing
Follow up incoming leads automatically. Send related information to educate and qualify them. Create rules that clean the database and tag contacts. Create trigger-based emails that send the right information at the right time. And notify salespeople when it's time to make contact.
Smooth and powerful marketing automation
Flexible CRM with drag and drop function
CRM and marketing in one
FunnelBud's CRM system is comprehensive and great to work with. Keep track of all sales processes. Drag and drop opportunities through them. Give sales tips at different stages. With sales and marketing in one, you can give salespeople tools like templates, automated emails and processes, web history, and alerts when contacts click or browse. And see which marketing activities are making money. If you have Salesforce or another CRM, there is built-in integration.
The market is currently divided into three types of players: the old giants who are now turning more and more to large companies with many marketing people, small niche players who do a few things extremely well in depth, and "all-in-one solutions" that do all the basics in one package for those who want to get started quickly.
The old giants Eloqua, Hubspot and Pardot dominate the market, but have evolved into complex giants with unnecessarily numerous and difficult functions that for smaller companies cause more problems than help.
The niche solutions are experts at what they do, but you can't get by with just one of them. Instead, you need the basics from some other system, usually from an all-in-one system. These systems are therefore aimed at companies that are already well versed in the basics and want to go deeper in a specific area.
For smaller companies that want to do good, proven marketing, the methods are well known. You need to introduce, step by step, the three basic marketing processes and do them well. And to do that, you need a number of basic functions:
- A contact database with different fields and segmentation possibilities
- Track what your contacts are doing and update the database accordingly.
- Blog to reach out and get more visits
- Landing pages and forms to convert them into leads.
- Email engine to market to your leads
- Automation engine to create efficient marketing processes
- Report engine that shows which marketing activities lead to business.
To this you can add special features like dynamic content to show the right content to the right visitors (both on the website and via email), social media outreach features to save time, and CRM to manage the business opportunities that marketing creates.
Today there are over 300 marketing automation systems on the market. And the number is growing. These new players are learning from the established ones, using new technologies to quickly catch up with the old players at a lower price, smoother interface and more innovative features.
Sharpspring is one of these companies. They have learned from the best and quickly caught up, often with smoother interfaces (the mail engine is an example, with its drag-and-drop interface). And by having all the basics, but no more, in the same system, marketing becomes simple, smooth and good for smaller companies that want to get started quickly.
It can be overwhelming to see all this in the beginning. But you don't have to worry, because we'll help you all the way and make sure you get started, one step at a time, and with one process at a time:
- We start with an overview training and workshop, so you see what's possible and we understand your market inside out.
- We create a strategy and long-term roadmap for your marketing, but choose one area to focus on. Usually this will be "inbound marketing", but if you already have a lot of leads, it could be "marketing campaigns" or "lead nurturing".
- We work hand-in-hand and implement this process, one step at a time. We meet every one to two weeks to see what is done, what needs to be done, and make a to-do list. Between meetings, we carry out work as agreed, and present what we have achieved at the next meeting.
- We measure, iterate and optimize until we are satisfied.
- Then we measure, evaluate and decide to introduce the next process, or improve the current one. And the cycle starts again.
By working hand-in-hand and step-by-step, we make sure we keep moving forward, while you get to know all the functions at your own pace.
SharpSpring: Marketing Automation & CRM for a low monthly cost
SharpSpring is an easy-to-use cloud solution that helps you get more leads, keep track of your business, and sell more. Complete with advanced features like tracking, lead scoring and automation. We offer it called FunnelBud and help you with setup, customization and setting up automations and business processes at no cost.
Low monthly cost. Everything included. Great support. Don't hesitate to contact us for a demo!
WANT TO LEARN MORE ABOUT SHARPSPRING?
No more complicated systems to integrate. All your contacts in one place. Lots of great features to help you manage both your marketing and sales in one place, with all your company's customer communications in one place. And with low monthly costs and a dedicated FunnelBud specialist to help you, you'll be up and running in no time!