Create marketing automation that runs on autopilot. Set up inbound flows that acquire and process leads for you. Create regular nurturing that gives you hot leads. Measure and improve impact.
Automatic marketing
Your entire marketing can be mapped out as a process with different flows. We help you draw these flows and put them into the system.
You get processes that generate leads, perform lead nurturing, and process contacts with event feeds and newsletters.
Marketing with the three automatic processes
Use our methodology for the three marketing processes to automate different parts of your marketing:
- Inbound marketing: Create lead magnets, capture leads, follow up automatically, and send to the seller when they show enough interest.
- Lead nurturingThe inbound leads that do not go all the way to a salesperson become a nurturing lead and automatically and regularly receive your latest blog posts. This way, you keep them warm, top-of-mind and capture those who show interest. You also get lists that you can use to create top-of-mind campaigns on LinkedIn and Facebook.
- Conversioncampaigns: From time to time you take a segment of your nurturing list and invite them to a webinar, event or the opportunity to download some new material. Those who are interested convert and end up in a new sales flow.
How SharpSpring automates your marketing
Automatic lead follow-up
Create different follow-up sequences for leads that have done different things. Create a follow-up process for each type of lead you have. Measure and optimize continuously.
Different follow-up sequences for different leads
Automated dynamic content on the website
The website shows different content to different people, depending on where they are in your feed. Works with WordPress, among others.
Automatic content depending on where you are in the buying journey
Automatic lead nurturing
Fully automate your newsletters. Sharpspring sends out your latest blog posts regularly. You can even automate who should receive them, e.g. only leads who haven't been active for a while. And let your leads decide for themselves how often they should receive the newsletters.
Automatically send out your latest blog posts
Automatic marketing with rules, emails, personas and lists
Activate different feeds for different leads based on what they do on your website. Send them information about what they are interested in, right when they show interest. Tag their interests and buying journey in the contact database to keep track of where all your leads are in the process.
Create lists, emails and clear the contact database automatically
Measuring, optimizing your automated marketing flows
See which flows and campaigns drive the most leads. See exactly where in your flows leads get stuck, and optimize them continuously. A/B test different emails against each other. Constantly increase efficiency.
Analyze and optimize your flows
It's not easy to know. But we put our heads together, look at examples from other customers, and do some initial tests based on our methodology.
We measure our tests, filter out the best, and create a new flow.
We measure again, analyze the flow and discuss and implement new ideas.
In this way, we are constantly developing better and better flows, all the time evidence-based.
We use this iterative approach because it works best. If someone comes to you and tells you they know what works, you just need to invest tens of thousands of dollars and trust them - quickly run the other way. They don't know what they're talking about!
We have seen, time and again, customers burned in this way.
But when you start simple, experiment with small, inexpensive experiments, and based on what the data tells you continually expand what works best - that's when you get great results!
Sure, it takes a little longer, and is more strenuous. But that's why it works, and we help you all the way with both strategy and implementation.
Funnel offer: Marketing Automation & CRM for a low monthly cost
Funnelbud is an easy-to-use cloud solution that helps you get more leads, keep track of your business, and sell more. Complete with advanced features like tracking, lead scoring and automations. We offer it as FunnelBud and help you both with setup, customizations and setting up automations and business processes at no cost.
Low monthly cost. Everything included. Great support. Don't hesitate to contact us for a demo!
Want to learn more about sharpspring?
No more complicated systems to integrate. All your contacts in one place. Plenty of features to help you manage both your marketing and sales in one place, with all your company's customer communications in one place. And with low monthly costs and a dedicated FunnelBud specialist to help you, you'll be up and running in no time!